Alloy
Agent49Agent Readiness: 49/100. Top 25%. Measured by StartupHub.ai. Median 41.Trust89Data Trust: 89/100. Top 25%. Measured by StartupHub.ai. Median 61.Identity risk management platform for financial institutions and fintechs to automate onboarding, fraud prevention, and compliance.
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About
Alloy provides an identity and fraud prevention platform that enables financial institutions and fintechs to manage identity risk, optimize growth, and minimize risk. Their platform uses data orchestration, AI algorithms, and a broad network of integrations to enrich diverse datasets in real-time, empowering organizations to accelerate the safe delivery of financial products, reduce fraud losses, and enhance customer experiences. Alloy is trusted by over 800 organizations globally.
Listed competitors
Alloy focuses on a more integrated platform for identity risk, fraud, and compliance, with a proprietary data orchestration layer.
Alloy offers a broader data orchestration layer and AI-driven decisioning for risk management beyond just identity verification.
Alloy provides a more comprehensive identity risk management solution that includes ongoing monitoring and credit underwriting, not just initial verification.
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Key facts
- Website
- alloy.com
- Headquarters
- San Francisco, CA, United States
- Founded
- 2015
- Employees
- 416
- Total funding
- $207M (Pre-Seed)
- Business model
- B2B
Funding rounds
| Date | Round | Amount | Post-money | Lead investors |
|---|---|---|---|---|
| 23 Sept 2025 | Pre-Seed | $3M | ||
| 1 Sept 2022 | Series C | $52M | $1.6B | Lightspeed Venture Partners |
| 1 Sept 2021 | Series C | $100M | $1.4B | Lightspeed Venture Partners |
| 1 Jan 2020 | Series B | $40M | Canapi Ventures | |
| 1 Sept 2019 | Series A | $12M | Bessemer Venture Partners | |
| 1 Jan 2015 | Seed | $20K |
Tech stack
Detected on alloy.com, last scanned 18 Oct 2026. Run your own scan
- Frontend
- Alpine.js, Tailwind CSS
- Analytics
- Google Tag Manager, Hotjar
- Support
- Intercom
- CMS / Builders
- ReadMe, Shopify
- CDN
- Cloudflare
- Email provider
- Google Workspace
- Cookie consent
- Osano
- Status page
- Statuspage
- Affiliate program
- Self-hosted affiliate
Alloy scores 72. Does yours?
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Frequently asked
Is Alloy trustworthy and reputable?
StartupHub's Data Trust & Reputation score for Alloy is 89 out of 100, a trusted rating, based on site security posture, privacy practices, malware and phishing checks, and public reputation signals.
How much funding has Alloy raised?
Alloy has raised a total of $207M in funding. The most recent round on record is Pre-Seed.
How many employees does Alloy have?
Alloy has approximately 416 people on record.
Does Alloy have an affiliate program?
Yes, Alloy has an affiliate program. The program runs on Self-hosted affiliate. Register here: www.alloy.com/affiliates
Public record
SEC filings, insider activity, nonprofit links and pay benchmarks for Alloy
