
AB Tasty
AB Tasty provides a digital experience optimization platform that helps businesses enhance their websites and applications. Their core offerings include web experimentation, feature experimentation, personalization, and rollouts, enabling companies to test, personalize, and optimize their digital offerings.
About
AB Tasty provides a digital experience optimization platform that helps businesses enhance their websites and applications. Their core offerings include web experimentation, feature experimentation, personalization, and rollouts, enabling companies to test, personalize, and optimize their digital offerings. The platform is designed for businesses looking to improve their digital experiences and drive growth.
Key facts
- Website
- abtasty.com
- Founded
- 2009
- Employees
- 346
- Total funding
- $63M (Series C)
- Business model
- B2B
AB Tasty pricing
| Product | Plan | Price |
|---|---|---|
| Web Experimentation & Rollout | GrowthVisual (WYSIWYG) and Code Editor, Unlimited Experiments, Variations and Metrics, Basic Targeting, Triggers and Reporting | Contact sales |
| Web Experimentation & Rollout | ProEverything in Growth, Advanced Targeting, Triggers and Reporting, Guardrails Metrics | Contact sales |
| Web Experimentation & Rollout | EnterpriseEverything in Pro, All Targeting, Trigger and Reporting, Rich Widgets Library in Editor | Contact sales |
| Wingz AI | Wingz CoreFree with all Wingify Products, MCP without Behavior Analytics data, AI Analyze | Not listed |
| Wingz AI | Wingz AdvancedPaid Upgrade, Everything in Core, MCP with Behavior Analytics data | Not listed |
No fixed plans, custom proposal built around goals and scope. All tiers require Schedule a Demo. No prices listed. Part of Wingify Platform following AB Tasty and VWO merger.
Wingz Core is free with all Wingify products. Wingz Advanced is a paid upgrade. Standard with every product.
Plans as published by AB Tasty, checked September 2026. Current prices on abtasty.com
Funding rounds
| Date | Round | Amount | Lead investors |
|---|---|---|---|
| 21 Jul 2020 | Series C | $40M | Crédit Mutuel Innovation |
| 30 May 2017 | Series B | $17M | Korelya Capital, Partech |
Tech stack
Detected on abtasty.com, last scanned 24 Sept 2026. Run your own scan
- CMS / Builders
- GitBook
- CDN
- Cloudflare
- Email provider
- Google Workspace
- Email marketing
- Salesforce Pardot
- Hiring platform
- Teamtailor
- DevOps
- Canny
AB Tasty scores 81. Does yours?
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Frequently asked
Is AB Tasty trustworthy and reputable?
StartupHub's Data Trust & Reputation score for AB Tasty is 58 out of 100, a use-caution rating, based on site security posture, privacy practices, malware and phishing checks, and public reputation signals.
How much funding has AB Tasty raised?
AB Tasty has raised a total of $63M in funding. The most recent round on record is Series C.
How many employees does AB Tasty have?
AB Tasty has approximately 346 people on record.
Public record
SEC filings, insider activity, nonprofit links and pay benchmarks for AB Tasty


