Tal Riesenfeld

Tal Riesenfeld is a serial entrepreneur and experienced sales executive with a track record of growing and scaling quickly through retail channels. Tal Co-founded and leads Sales for Sunbit, a fundamentally new way to pay, that eliminates financial waste and lets Service providers & Retailers offer Buy Now Pay Later options to their customers. Prior to Sunbit, Tal was Co-founder and Head of Sales of Eyeview, where he secured key accounts like Macy’s, Lowe’s, Mazda, Land Rover, Hyundai, Walgreens and Wal-Mart. As the original member of the sales team, Tal opened 5 offices in the U.S and rapidly grew the sales operation from ground zero to a team of 25 Sales Executives and Account Managers. In 2015, Eyeview was named the 9th fastest growing company in North America. Early in his career, Tal held positions in strategic sales and product management at Google and Hewlett-Packard. In 2008, Tal won Harvard Business School’s best start-up competition for Eyeview and launched the company. Tal is a sought-after speaker at key industry events and was featured as a business leader in the book ‘Startup Nation’. He penned a Harvard case study on organizational team dynamics – drawing on his experiences as squad commander of an IDF Special Forces unit, and as head of a large non-profit youth organization. Tal holds a B.Sc. degree in Computer Science from Ben-Gurion University (Graduated Cum Laude) and an MBA from Harvard Business School (Graduated with distinction).