Ofer Shaltiel

In my current role, I am responsible for strategy and business development for two different product lines for REEF, focusing on D2C and SaaS solutions, for which I am responsible for The entire P&L ($MM of revenue). Prior to REEF, I led Snap commercial activity in Israel, running sales, product partnerships, marketing, and ecosystem partnerships with early-->growth stage startups, performance and creative agencies, and VCs. My first corporate experience was at Facebook, where I built its VC's and ecosystem partnerships for Israel. As Facebook's first dedicated VC's Partner globally, I founded the role and the way we structure our strategic relationships with VC's. Prior to Facebook, I was the Co-Founder and CEO of Deltax, a Fintech startup which transformed the way tourists claims their VAT on shopping done abroad by streamlining the process via a mobile app. During my studies, I gained a dual degree from IDC, majoring in Law&Busienss&Entrepreneurship (Zell Program). Before my passion shifted towards entrepreneurship and tech, I was the Israeli champion in gymnastics (Yep, like they do in the Olympics).