Eleanor Kalina

Leading marketing teams at SaaS and consumer brands. Focusing on product led growth, user acquisition, creative, and branding. Performance marketing - full-funnel acquisition and retention / lifecycle marketing channels globally, data structuring and attribution modelling, ROAS centric KPIs. Creative - performance centric management & creation of media blend per funnel stage focusing on top line growth drivers. Brand - TOF brand storytelling including strategic partnerships, sports & entertainment collaborations, influencer marketing, TV, and OOH advertising.