OPENLANE
An online wholesale marketplace for automotive dealers to buy and sell used vehicles, leveraging AI for enhanced inspections and transparent transactions.
Effective DRAbove median Open the scores section.Effective DR: 85/100. Above median. Measured by StartupHub.ai. Median 68.62/100Agent readinessTop 25% Open the scores section.Agent Readiness: 62/100. Top 25%. Measured by StartupHub.ai. Median 41.51/100About
OPENLANE operates as a digital marketplace connecting licensed automotive dealers for the wholesale buying and selling of used vehicles. The platform offers a wide range of inventory, including off-lease vehicles, and utilizes AI-enhanced inspection reports and transparent condition reports to facilitate confident transactions. It provides various sale types and integrated transportation solutions to streamline the wholesale process for dealers.
Key facts
- Website
- openlane.com
- Headquarters
- Carmel, United States
- Founded
- 1999
- Employees
- 373
- Business model
- B2B
Tech stack
Detected on openlane.com, last scanned 6 Nov 2026. Run your own scan
- Frontend
- jQuery, Tailwind CSS, Bootstrap
- Analytics
- Google Tag Manager
- SEO
- Yoast SEO
- CMS / Builders
- WordPress
- CDN
- Cloudflare
- Email provider
- Google Workspace
- Email marketing
- Adobe Marketo
- Cookie consent
- OneTrust
- Status page
- BetterStack
- Integration capability
- Linear
Measured, not editorial
Ahrefs DR
Measured by Ahrefs
Strength of the site’s backlink profile, on Ahrefs’ 0-100 Domain Rating scale. Licensed third-party data, not our opinion.65/100
Above median
Effective DR
Measured by StartupHub.ai · Underrated vs Ahrefs DR 65
Our own read on real cross-surface visibility rather than raw backlink authority. A site can carry a high Domain Rating and still be invisible where people actually look, which is what this measures.85/100
Above median · 785 scored
Agent Readiness
Measured by StartupHub.ai
How well an AI agent can read and use this site: structured data, clean markup, and whether key facts are reachable without running JavaScript. We scan the live site.62/100
Top 25%
Site Speed
Measured by Google PageSpeed
Google PageSpeed mobile performance for the company’s own site. Measured by Google, not by us.51/100
Below median
Data Trust
Measured by StartupHub.ai
Whether this company is a safe place to put your data: security posture, privacy signals, and reputation evidence we could verify.78/100
Above median · 1,337 scored
API & MCP Security
Measured by StartupHub.ai
What this company’s API or MCP server gives an anonymous stranger: transport, whether anything answers without credentials, CORS, response headers and, when an MCP server replies, which of its tools can be called with no key. Scanned live, on request, because a security verdict months old is worse than none.Test your Ahrefs DR
The backlink strength of a domain, on the Ahrefs 0 to 100 scale. About a minute.
10 reviews from the App Store gathered in one place
DO NOT BUY CARS FROM THEM
I bought a Kia forte on Openlane that per their inspection had no issues. When the car arrived if was blowing smoke from the tail pipe. I took the car to a dealer as they requested. Kia found the cylinder walls were scored beyond repair and…
Owner
I am a longtime dealer who has purchased more than 400 vehicles through OPENLANE, so my expectations are based on significant experience with their platform and arbitration process. Unfortunately, my recent experience with the arbitration d…
App issues
They just can not get the filters to work right. So many functions on the app that used to work, no longer work. I constantly have to reapply the filters to get them to work. The more features they add, the worse the functionality gets. Abs…
Zero stars!
I have had an extremely frustrating experience with Openlane, and after evaluating the platform from a dealer’s perspective, I have significant concerns about how the system operates compared with a traditional U.S. dealer auction. 1. The A…
arbitration policy
⭐ Very Disappointing Auction and Arbitration Policies My experience with OPENLANE has been extremely disappointing. Their arbitration policies are frustrating and do not provide the protection buyers expect. You can purchase a vehicle belie…
Great new app!
Great new app with ability to switch from buyer to seller with ease. Now that it will start working with different functions, so easy and clean. With the customer service team always listening to what we have to say to help the app function…
Larry
Solid app with accurate vehicle descriptions. A few minor cosmetic details might be missed, but nothing serious. Overall, a good experience.
Great App, better Customer Service
A great way to purchase outside of the auction. An ever better way to sell! Always available to answer questions you have about it too. 2 Thumbs up!!!!
Easy to use. Great design
Very user friendly. Easy to navigate app. Tech support is very good. Very pleased overall.
Dealer111
I buy many vehicles from OPENLANE. Good customer service and condition reports are pretty accurate.
Each quote is copied word for word and links to where it was posted. Promotion and off-topic posts are filtered out.
Frequently asked
Is OPENLANE trustworthy and reputable?
StartupHub's Data Trust & Reputation score for OPENLANE is 78 out of 100, a generally safe rating, based on site security posture, privacy practices, malware and phishing checks, and public reputation signals.
How many employees does OPENLANE have?
OPENLANE has approximately 373 people on record.
SEC filings, insider activity, nonprofit links and pay benchmarks for OPENLANE:
Company details: from public sources. Funding: no announced round on file. Ownership: not yet claimed by the company. Scores: measured by named tools; each links to its method. Our rules
