NewRoad Capital Partners Led $15M Funding in Logistics Startup, Orderful

Orderful raised $15 million in a growth funding round led by NewRoad Capital Partners, with participation from 9Yards, Flume Ventures, NFI Ventures, Andreessen Horowitz, and GLP Partners.

The funding aims to expand Orderful’s modern Electronic Data Interchange (EDI) platform, which simplifies B2B integrations through fast, API-driven solutions. Orderful's technology allows businesses (logistics companies, warehousing, fulfillment, and freight) to establish new EDI connections in under two weeks, significantly faster than competitors, and includes innovative products like Web EDI Fulfillment that enable self-service trading without the need for a sales representative.

The company has integrated artificial intelligence into its platform, enabling real-time management and resolution of EDI errors. This advancement streamlines onboarding and partner management, providing a competitive edge to clients such as NFI, Koch Industries, and Pepsi Logistics. With its AI-based recommendation engine and pre-connected network, Orderful is recognized for its ability to modernize the traditionally cumbersome EDI processes, empowering businesses to operate more efficiently.

As part of the investment, Gregoire Lehmann of NewRoad Capital Partners will join Orderful's board, with Josh Jewett contributing as a board observer. Their expertise in supply chain and retail technology is expected to support Orderful's scaling efforts. The partnership reflects a shared commitment to addressing legacy challenges in EDI and driving innovation in supply chain and retail industries.

The startup plans to enhance its product offerings, expand its global reach, and target more enterprise customers in retail and supply chain sectors.