Cars24 Supercharges Sales with OpenAI

Cars24, a massive AI-native automotive marketplace operating in India, UAE, and Australia, is significantly scaling its operations by integrating OpenAI's technology. The company now handles more than 1 million minutes of customer conversations monthly via AI agents, a move that recovers 12% of lost leads and dramatically speeds up internal processes, according to OpenAI News.

The complexity of car buying and selling, often a multi-day or multi-week process involving offline interactions, presented Cars24 with a scaling challenge. To address this, the company deployed OpenAI-powered voice and chat agents across the entire customer journey, from initial inquiry to post-purchase support.

Automating the Customer Journey

These AI agents now manage customer interactions for buying, selling, financing, and follow-ups. For buyers, agents assist with recommendations, test drive bookings, financing options, and post-visit follow-ups. For sellers, AI agents collect vehicle details, schedule inspections, and re-engage leads who had previously dropped off.

This AI-driven approach has led to a 50% increase in customer support resolution rates and an 80% reduction in turnaround time for key service workflows.

Codex Transforms Development and Beyond

Cars24 has also embedded OpenAI's Codex into its software development lifecycle. It's used for tasks ranging from creating and refining tickets to summarizing GitHub work and resolving bugs. This integration, reminiscent of how other companies are leveraging the tool, has extended beyond engineering teams.

Product managers, finance, legal, and operations departments are now using Codex to build their own AI-powered workflows. Finance teams, for instance, use it to analyze data and prepare investor reports, automating tasks that previously required extensive manual input.

This shift signifies a broader move towards an AI-first operating model, empowering employees to build the tools they need rather than relying solely on centralized engineering support. This mirrors the efficiency gains seen by Nextdoor engineers.

Cars24 has deployed ChatGPT Enterprise and Codex to approximately 600 employees, with daily active usage between 85% and 90%. The integration is proving to be both a customer engagement layer and an internal operating layer, enabling the company to serve more customers and build faster with greater consistency.