Amount$9M
SeriesSeries B
AnnouncedApr 30, 2011
Time since last round503 mo
SectorMarketing, Advanced Targeting
Sub-sectorMachine Learning
Solid
A solid round with healthy fundamentals.
Round size vs peers
Smaller than the typical Series B round.
Syndicate size
Healthy syndicate of 3 investors.
Insider conviction
All-new money — no prior investors re-upped.
Investor track record
Mostly newer or unproven managers.
Heuristic read of round size vs peers, syndicate size, insider conviction, and investor track record. Not investment advice.
vs. Series B rounds (996)
Round size distribution9th pct
smaller Series B roundslarger
vs. Marketing, Advanced Targeting (11)
Round size in sector73th pct
$100Kthis round: $9M$15M
