Amount$6M
SeriesSeries C
AnnouncedMay 31, 2013
Time since last round503 mo
SectorMarketing, Advanced Targeting
Sub-sectorMachine Learning
Strong
A strong, well-structured round.
Round size vs peers
Far below the typical Series C round — well under the median.
Syndicate size
Healthy syndicate of 4 investors.
Insider conviction
4 existing investors re-upped — insiders doubling down.
Investor track record
Backed by established, high-track-record investors.
Heuristic read of round size vs peers, syndicate size, insider conviction, and investor track record. Not investment advice.
vs. Series C rounds (999)
Round size distribution3th pct
smaller Series C roundslarger
vs. Marketing, Advanced Targeting (11)
Round size in sector55th pct
$100Kthis round: $6M$15M
