Simple Habit, Inc. Series A

• Round size vs peers

  In line with the typical Series A round.

• Syndicate size

  Single investor, limited external validation.

• Insider conviction

  All-new money, no prior investors re-upped.

• Investor track record

  Backed by established, high-track-record investors.

Heuristic read of round size vs peers, syndicate size, insider conviction, and investor track record. Not investment advice.