Amount$12M
SeriesSeries B
AnnouncedDec 19, 2011
SectorProptech, Design, Home
Sub-sectorDeep Learning
Strong
A strong, well-structured round.
Round size vs peers
Smaller than the typical Series B round.
Syndicate size
Healthy syndicate of 5 investors.
Insider conviction
4 existing investors re-upped — insiders doubling down.
Investor track record
Mostly newer or unproven managers.
Heuristic read of round size vs peers, syndicate size, insider conviction, and investor track record. Not investment advice.
vs. Series B rounds (996)
Round size distribution14th pct
smaller Series B roundslarger
vs. Proptech, Design, Home (4)
Round size in sector50th pct
$2Mthis round: $12M$35M
