Amount$6M
SeriesSeed
AnnouncedDec 11, 2012
SectorEnterprise, HR, Payroll, SMB
Solid
A solid round with healthy fundamentals.
Round size vs peers
Larger than the typical Seed round (2.2×).
Syndicate size
Party round (10 investors) — diffuse ownership and signal.
Insider conviction
1 existing investor re-upped — insiders doubling down.
Investor track record
Mostly newer or unproven managers.
Heuristic read of round size vs peers, syndicate size, insider conviction, and investor track record. Not investment advice.
vs. Enterprise, HR, Payroll, SMB (7)
Round size in sector14th pct
$6Mthis round: $6M$200M
