eMAG is the largest online retailer in Romania and a significant player in the Eastern European e-commerce market. Founded in 2001, it offers a vast selection of products across various categories, including electronics, home appliances, fashion, books, and more. The company has expanded its operations to include other countries like Bulgaria, Hungary, and Poland. eMAG is known for its extensive product catalog, competitive pricing, fast delivery services, and a strong focus on customer experience, including its own logistics network and physical stores (eMAG showrooms).