Amount$7M
SeriesSeries A
AnnouncedDec 31, 2012
Time since last round1126 mo
SectorMarketing, Customer Loyalty
Sub-sectorArtificial Intelligence
Strong
A strong, well-structured round.
Round size vs peers
In line with the typical Series A round.
Syndicate size
Healthy syndicate of 5 investors.
Insider conviction
All-new money — no prior investors re-upped.
Investor track record
A mix of established and emerging investors.
Heuristic read of round size vs peers, syndicate size, insider conviction, and investor track record. Not investment advice.
vs. Series A rounds (995)
Round size distribution19th pct
smaller Series A roundslarger
vs. Marketing, Customer Loyalty (5)
Round size in sector60th pct
$2Mthis round: $7M$9M
