London-based Affinity Labs has raised $2 million in pre-seed funding, its first institutional round, led by Fuel Ventures alongside Antler and including a £497,787 grant from Innovate UK (UKRI), with angel participation from Google DeepMind, Meta and Playfair VC, creator Marcello Ascani and Kyra CEO Devran Amaratunga Karaca. The startup, founded by Edoardo Ricci, Ahmed Eltom and Sunny Panchal to co-found software brands with creators, has launched four brands to date including Interior Design Clinic with Olivia Bowen (No. 34 in App Store Lifestyle) and Archives with Basel Ghazoghli (75,000+ users, top 200 in Education), with portfolio revenue growing 100% month-on-month over the past three months. The company will use the funds to expand its portfolio including its first US launches, support growth of existing products, strengthen its product, growth and engineering teams, and further develop its proprietary AI-powered product development system.