Affinity Labs

Develops creator-led software brands in partnership with content creators using AI-powered product development technology.

Last updated Oct 16, 2026

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2025Active10London, United Kingdom

About

Affinity Labs co-founds software products with content creators, pairing their audiences with its technology to launch and scale digital brands. It applies to software the model creators already use to build consumer brands in beauty, food, and beverages. Its proprietary system automates stages of the product lifecycle, from spotting concepts and creator partnerships to building, operating, and scaling products, aiming to cut the time and resources needed to run multiple software brands.

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Key facts

At-a-glance profile data

Website: affinitylabs.ai
Headquarters: London, United Kingdom
Founded: 2025
Employees: 10
Total funding: $2M (Pre-Seed)
Business model: B2C

Funding rounds

Funding rounds raised by Affinity Labs
Date	Round	Amount	Lead investors
14 Oct 2026	Pre-Seed	$2M	Fuel Ventures

Tech stack

Detected on affinitylabs.ai, last scanned 16 Oct 2026. Run your own scan

Frontend: Next.js, Tailwind CSS
Analytics: Google Analytics 4
CDN: Vercel
Email provider: Microsoft 365

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Scores

Measured, not editorial

Ahrefs DRMeasured by Ahrefs

29/100Below median

Q1 19median 44Q3 71

What this measures

Strength of the site’s backlink profile, on Ahrefs’ 0-100 Domain Rating scale. Licensed third-party data, not our opinion.

Check any domain free

Effective DRMeasured by StartupHub.ai

68/100Above medianonly 785 scored

Q1 43median 68Q3 93

Underrated vs Ahrefs DR 29

What this measures

Our own read on real cross-surface visibility rather than raw backlink authority. A site can carry a high Domain Rating and still be invisible where people actually look, which is what this measures.

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Agent ReadinessMeasured by StartupHub.ai

46/100Above median

median 41

What this measures

How well an AI agent can read and use this site: structured data, clean markup, and whether key facts are reachable without running JavaScript. We scan the live site.

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Site SpeedMeasured by Google PageSpeed

58/100Below median

median 62Q3 77

What this measures

Google PageSpeed mobile performance for the company’s own site. Measured by Google, not by us.

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Data TrustMeasured by StartupHub.ai

75/100Above medianonly 1,337 scored

Q1 45median 61Q3 79

What this measures

Whether this company is a safe place to put your data: security posture, privacy signals, and reputation evidence we could verify.

API & MCP SecurityMeasured by StartupHub.ai

Measured live, on request

What this measures

What this company’s API or MCP server gives an anonymous stranger: transport, whether anything answers without credentials, CORS, response headers and, when an MCP server replies, which of its tools can be called with no key. Scanned live, on request, because a security verdict months old is worse than none.

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Frequently asked

What is Affinity Labs's Effective Domain Rating?

StartupHub's Effective Domain Rating for Affinity Labs is 68 out of 100, measuring real cross-surface visibility in search engines and AI answers rather than claimed link authority. That is underrated against its Ahrefs Domain Rating of 29, meaning it surfaces in search and AI results more than its claimed authority alone would suggest.

Is Affinity Labs trustworthy and reputable?

StartupHub's Data Trust & Reputation score for Affinity Labs is 75 out of 100, based on site security posture and privacy practices.

How much funding has Affinity Labs raised?

Affinity Labs has raised a total of $2M in funding. The most recent round on record is Pre-Seed.

How many employees does Affinity Labs have?

Affinity Labs has approximately 10 people on record.