MapMyFitness acquired by Under Armour for $150M (2013) | StartupHub.ai | StartupHub.ai

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Mapmyfitness Acquisition 2013

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Under Armour → MapMyFitness

Under Armour → MapMyFitness

Under Armour → MapMyFitness header image

Under Armour → MapMyFitness

Under Armour → MapMyFitness

2007Austin, United States

Profile section

About

TypeAcquisition

AcquirerUnder Armour

Consideration$150.0M

AnnouncedNovember 2013

Deal details

Consideration$150M

TypeAcquisition

AcquirerUnder Armour

AnnouncedNov 14, 2013

Exit score

58/100

Solid

A solid exit with healthy economics.

Deal size vs peers
Below the typical Acquisition.
Liquidity type
Strategic acquisition, a clean liquidity event.

Heuristic read of deal size vs peers, return multiple, acquirer premium, and liquidity type. Not investment advice.

vs. Acquisition deals (1,000)

Deal size distribution31th pct

smaller Acquisition dealslarger

MapMyFitness acquired by Under Armour for $150M (2013) | StartupHub.ai | StartupHub.ai