Yotpo vs Zenfolio
Yotpo vs Zenfolio, compared side by side on 19 data points: what each one does, how big it is, what it has raised, the tech running each site, and what users report. We score both out of 100 on traction, team and visibility: Yotpo is on 73/100 and Zenfolio on 58/100.
Where each one leads
Yotpo
- our overall score: 73/100 against 58/100
- agent readiness: 59/100 against 45/100
- headcount: 800 against 61
- funding raised: $436M against $6.2M
Zenfolio
Leads on none of the measures we hold for both companies.
At a glance
| Measure | Yotpo | Zenfolio |
|---|---|---|
| What it is | Yotpo is an e-commerce marketing platform that helps brands drive growth through reviews, SMS marketing, loyalty programs, and subscriptions. | All-in-one platform for photographers to build websites, showcase, and sell their work. |
| Category | Marketing, E-commerce, Content Marketing, User-Generated Content | SaaS, E-commerce, Photography, Marketing |
| Sells toBusiness model | B2B | B2B |
| Offering | Software | Software |
| Founded | 2011 | 2005 |
| Headquarters | New York, United States | Redwood City, United States |
| Status | Active | Active |
Size, funding and growth
| Measure | Yotpo | Zenfolio |
|---|---|---|
| Employees | 800 | 61 |
| Headcount growthLast 12 months | -1.3% | Not published |
| Total funding | $436M | $6.2M |
| Latest round | Strategic | Acquisition |
| Valuation | $1.4B | Not published |
| LinkedIn followers | 53,820 | Not published |
StartupHub scores
Our own 0-100 ratings. They measure company strength and site quality, not which product suits you.
| Measure | Yotpo | Zenfolio |
|---|---|---|
| StartupHub scoreOur 0-100 rating | 73/100 | 58/100 |
| Traction | 60/100 | 52/100 |
| Team | 70/100 | 70/100 |
| Community | Not published | 15/100 |
| Search visibility | 26/100 | 13/100 |
| Quality | 86/100 | 68/100 |
| Agent readinessHow well an AI agent can read and act on the site | D (59/100) | D (45/100) |
| Domain ratingLink authority, 0-100 | 88/100 | 88/100 |
Technology
Detected on each public site, so it reflects the marketing stack as well as the product.
| Measure | Yotpo | Zenfolio |
|---|---|---|
| Hosting | AWS | Self Managed |
| CDN | CloudFront | Not detected |
| CMS | WordPress | WordPress |
| Frameworks | Jquery | Not detected |
| Analytics | Segment, Amplitude | Not detected |
| Support stack | HubSpot | Not detected |
What users say
| Measure | Yotpo | Zenfolio |
|---|---|---|
| Reddit sentimentThreads we track | 0 positive, 5 negative across 6 threads | Not published |
“As you may have heard, Yotpo are retiring their email and SMS offering over the next couple of weeks. I'd love to lend my almost 10 years of experience in moving contacts and data back and forth between platforms, completely free of charge.”r/Emailmarketing
Yotpo vs Zenfolio: common questions
Which is better, Yotpo or Zenfolio?
On our 0-100 score Yotpo rates higher (73/100 against 58/100). The score weights traction, team, visibility and profile completeness, so it reflects company strength rather than which product suits you. We compare the two on 19 data points above: read the rows that match what you are buying for.
How do Yotpo and Zenfolio compare on the numbers?
Yotpo leads on our overall score (73/100 against 58/100), agent readiness (59/100 against 45/100), headcount (800 against 61), funding raised ($436M against $6.2M).
What do real users say about Yotpo and Zenfolio?
Yotpo: 0 positive and 5 negative mentions across 6 Reddit threads we track, mostly in r/Emailmarketing.
Read the full Yotpo review and pricing or the Zenfolio review and pricing. You can also browse other Yotpo alternatives we track.