Trax vs Trigo
Trax vs Trigo, compared side by side on 22 data points: what each one does, how big it is, what it has raised, the tech running each site, and what users report. We score both out of 100 on traction, team and visibility: Trax is on 62/100 and Trigo on 62/100.
Where each one leads
Trax
- headcount: 616 against 230
- funding raised: $1.1B against $199M
- LinkedIn following: 42,717 against 19,975
Trigo
- headcount growth: +0.9% against -13.4%
At a glance
| Measure | Trax | Trigo |
|---|---|---|
| What it is | Trax provides computer vision solutions for retail, enabling brands and retailers to optimize in-store execution and enhance shopper experiences. | Computer vision startup automating retail checkout with AI-powered item identification. |
| Category | Retail, Visual Monitor, RetailTech, Computer Vision | Retail, Visual Monitor, Checkout, Cashierless |
| Sells toBusiness model | B2B | B2B |
| Offering | Software | Hardware, Software |
| Founded | 2010 | 2017 |
| Headquarters | Singapore, Singapore | Tel Aviv, Israel |
| Status | Active | Active |
Size, funding and growth
| Measure | Trax | Trigo |
|---|---|---|
| Employees | 616 | 230 |
| Headcount growthLast 12 months | -13.4% | +0.9% |
| Total funding | $1.1B | $199M |
| Latest round | Debt | Funding Round |
| Valuation | $2.3B | Not published |
| LinkedIn followers | 42,717 | 19,975 |
StartupHub scores
Our own 0-100 ratings. They measure company strength and site quality, not which product suits you.
| Measure | Trax | Trigo |
|---|---|---|
| StartupHub scoreOur 0-100 rating | 62/100 | 62/100 |
| Traction | 60/100 | 60/100 |
| Team | 70/100 | 70/100 |
| Search visibility | 46/100 | 35/100 |
| Quality | 65/100 | 65/100 |
| Agent readinessHow well an AI agent can read and act on the site | D (47/100) | D (47/100) |
| Domain ratingLink authority, 0-100 | 56/100 | 53/100 |
Technology
Detected on each public site, so it reflects the marketing stack as well as the product.
| Measure | Trax | Trigo |
|---|---|---|
| CDN | Cloudflare | Cloudflare |
| CMS | WordPress | WordPress |
| Frameworks | Jquery | Jquery |
| Analytics | Google Tag Manager | Not detected |
| Support stack | Not detected | Zendesk |
Trax vs Trigo: common questions
Which is better, Trax or Trigo?
Both score the same on our 0-100 rating, so the choice comes down to the 22 data points in the tables above rather than overall company strength.
How do Trax and Trigo compare on the numbers?
Trax leads on headcount (616 against 230), funding raised ($1.1B against $199M), LinkedIn following (42,717 against 19,975). Trigo leads on headcount growth (+0.9% against -13.4%).
Read the full Trax review and pricing or the Trigo review and pricing. You can also browse other Trax alternatives we track.