Totango vs Usetiful
Totango vs Usetiful, compared side by side on 17 data points: what each one does, how big it is, what it has raised, the tech running each site, and what users report. We score both out of 100 on traction, team and visibility: Totango is on 61/100 and Usetiful on 44/100.
Where each one leads
Totango
- our overall score: 61/100 against 44/100
- headcount: 133 against 12
- funding raised: $128M against $1.5M
Usetiful
Leads on none of the measures we hold for both companies.
At a glance
| Measure | Totango | Usetiful |
|---|---|---|
| What it is | Totango provides enterprise customer success software designed for unlimited scalability, helping cross-functional teams drive productivity, retention, and expansion. | Usetiful provides interactive product walkthroughs and onboarding guides for web applications. |
| Category | Enterprise, Customer Success, Customer Success Platform, Customer Success Software | Customer Success, User Onboarding, Product Adoption, SaaS |
| Sells toBusiness model | B2B | B2B |
| Offering | Software | Software |
| Founded | 2010 | 2021 |
| Headquarters | San Mateo, United States | Tel Aviv, Israel |
| Status | Active | Active |
Size, funding and growth
| Measure | Totango | Usetiful |
|---|---|---|
| Employees | 133 | 12 |
| Headcount growthLast 12 months | -3.0% | Not published |
| Total funding | $128M | $1.5M |
| Latest round | Series D | Not published |
| LinkedIn followers | 44,152 | 42,746 |
StartupHub scores
Our own 0-100 ratings. They measure company strength and site quality, not which product suits you.
| Measure | Totango | Usetiful |
|---|---|---|
| StartupHub scoreOur 0-100 rating | 61/100 | 44/100 |
| Traction | 60/100 | 42/100 |
| Team | 60/100 | Not published |
| Search visibility | 31/100 | 20/100 |
| Quality | 68/100 | 58/100 |
| Agent readinessHow well an AI agent can read and act on the site | D (42/100) | D (41/100) |
| Domain ratingLink authority, 0-100 | 73/100 | 69/100 |
Technology
Detected on each public site, so it reflects the marketing stack as well as the product.
| Measure | Totango | Usetiful |
|---|---|---|
| Hosting | Not detected | Hetzner |
| CDN | Cloudflare | Not detected |
| CMS | Webflow | Not detected |
| Frameworks | Not detected | Bootstrap |
| Analytics | Google Tag Manager, Linkedin Insight | Google Tag Manager |
| Support stack | HubSpot, Zendesk, Circle | Not detected |
What users say
| Measure | Totango | Usetiful |
|---|---|---|
| Reddit sentimentThreads we track | 0 positive, 3 negative across 6 threads | Not published |
“Built a free tool that evaluates CS platforms (Gainsight, ChurnZero, Totango etc) by talking to their AI agents and checking every claim. If you've evaluated CS platforms recently, you know how hard it is to tell which vendor's claims are r”r/CustomerSuccess
Totango vs Usetiful: common questions
Which is better, Totango or Usetiful?
On our 0-100 score Totango rates higher (61/100 against 44/100). The score weights traction, team, visibility and profile completeness, so it reflects company strength rather than which product suits you. We compare the two on 17 data points above: read the rows that match what you are buying for.
How do Totango and Usetiful compare on the numbers?
Totango leads on our overall score (61/100 against 44/100), headcount (133 against 12), funding raised ($128M against $1.5M).
What do real users say about Totango and Usetiful?
Totango: 0 positive and 3 negative mentions across 6 Reddit threads we track, mostly in r/CustomerSuccess.
Read the full Totango review and pricing or the Usetiful review and pricing. You can also browse other Totango alternatives we track.