Totango vs useLoyalty
Totango vs useLoyalty, compared side by side on 10 data points: what each one does, how big it is, what it has raised, the tech running each site, and what users report. We score both out of 100 on traction, team and visibility: Totango is on 61/100 and useLoyalty on 8/100.
Where each one leads
Totango
- our overall score: 61/100 against 8/100
useLoyalty
- agent readiness: 54/100 against 42/100
At a glance
| Measure | Totango | useLoyalty |
|---|---|---|
| What it is | Totango provides enterprise customer success software designed for unlimited scalability, helping cross-functional teams drive productivity, retention, and expansion. | A self-serve software platform for SaaS and online products to create configurable loyalty programs, SDKs, APIs, and integrations. |
| Category | Enterprise, Customer Success, Customer Success Platform, Customer Success Software | Loyalty Programs, Customer Engagement, SaaS, API Platform |
| Sells toBusiness model | B2B | B2B |
| Offering | Software | Software |
| Founded | 2010 | 2026 |
| Headquarters | San Mateo, United States | Not published |
| Status | Active | Active |
Size, funding and growth
| Measure | Totango | useLoyalty |
|---|---|---|
| Employees | 133 | Not published |
| Headcount growthLast 12 months | -3.0% | Not published |
| Total funding | $128M | Not published |
| Latest round | Series D | Not published |
| LinkedIn followers | 44,152 | Not published |
StartupHub scores
Our own 0-100 ratings. They measure company strength and site quality, not which product suits you.
| Measure | Totango | useLoyalty |
|---|---|---|
| StartupHub scoreOur 0-100 rating | 61/100 | 8/100 |
| Traction | 60/100 | Not published |
| Team | 60/100 | Not published |
| Search visibility | 31/100 | Not published |
| Quality | 68/100 | Not published |
| Agent readinessHow well an AI agent can read and act on the site | D (42/100) | D (54/100) |
| Domain ratingLink authority, 0-100 | 73/100 | Not published |
Technology
Detected on each public site, so it reflects the marketing stack as well as the product.
| Measure | Totango | useLoyalty |
|---|---|---|
| Hosting | Not detected | Vercel |
| CDN | Cloudflare | Vercel |
| CMS | Webflow | Not detected |
| Frameworks | Not detected | Next.js, Tailwind CSS |
| Analytics | Google Tag Manager, Linkedin Insight | Google Analytics 4, Microsoft Clarity |
| Support stack | HubSpot, Zendesk, Circle | Not detected |
What users say
| Measure | Totango | useLoyalty |
|---|---|---|
| Reddit sentimentThreads we track | 0 positive, 3 negative across 6 threads | Not published |
“Built a free tool that evaluates CS platforms (Gainsight, ChurnZero, Totango etc) by talking to their AI agents and checking every claim. If you've evaluated CS platforms recently, you know how hard it is to tell which vendor's claims are r”r/CustomerSuccess
Totango vs useLoyalty: common questions
Which is better, Totango or useLoyalty?
On our 0-100 score Totango rates higher (61/100 against 8/100). The score weights traction, team, visibility and profile completeness, so it reflects company strength rather than which product suits you. We compare the two on 10 data points above: read the rows that match what you are buying for.
How do Totango and useLoyalty compare on the numbers?
Totango leads on our overall score (61/100 against 8/100). useLoyalty leads on agent readiness (54/100 against 42/100).
What do real users say about Totango and useLoyalty?
Totango: 0 positive and 3 negative mentions across 6 Reddit threads we track, mostly in r/CustomerSuccess.
Read the full Totango review and pricing or the useLoyalty review and pricing. You can also browse other Totango alternatives we track.