Topsort vs Yotpo
Topsort vs Yotpo, compared side by side on 24 data points: what each one does, how big it is, what it has raised, the tech running each site, and what users report. We score both out of 100 on traction, team and visibility: Topsort is on 61/100 and Yotpo on 73/100.
Where each one leads
Topsort
Leads on none of the measures we hold for both companies.
Yotpo
- our overall score: 73/100 against 61/100
- agent readiness: 59/100 against 49/100
- domain rating: 88/100 against 53/100
- headcount: 800 against 141
- funding raised: $436M against $20.0M
At a glance
| Measure | Topsort | Yotpo |
|---|---|---|
| What it is | Topsort is a technology company. | Yotpo is an e-commerce marketing platform that helps brands drive growth through reviews, SMS marketing, loyalty programs, and subscriptions. |
| Category | Not published | Marketing, E-commerce, Content Marketing, User-Generated Content |
| Sells toBusiness model | B2B | B2B |
| Offering | Platform | Software |
| Founded | 2021 | 2011 |
| Headquarters | Mexico, Mexico | New York, United States |
| Status | Active | Active |
Size, funding and growth
| Measure | Topsort | Yotpo |
|---|---|---|
| Employees | 141 | 800 |
| Headcount growthLast 12 months | Not published | -1.3% |
| Total funding | $20.0M | $436M |
| Latest round | Series A | Strategic |
| Valuation | $150M | $1.4B |
| LinkedIn followers | 46,832 | 53,820 |
StartupHub scores
Our own 0-100 ratings. They measure company strength and site quality, not which product suits you.
| Measure | Topsort | Yotpo |
|---|---|---|
| StartupHub scoreOur 0-100 rating | 61/100 | 73/100 |
| Traction | 57/100 | 60/100 |
| Team | 70/100 | 70/100 |
| Search visibility | 39/100 | 26/100 |
| Quality | 68/100 | 86/100 |
| Agent readinessHow well an AI agent can read and act on the site | D (49/100) | D (59/100) |
| Domain ratingLink authority, 0-100 | 53/100 | 88/100 |
Technology
Detected on each public site, so it reflects the marketing stack as well as the product.
| Measure | Topsort | Yotpo |
|---|---|---|
| Hosting | Not detected | AWS |
| CDN | Cloudflare | CloudFront |
| CMS | Webflow | WordPress |
| Frameworks | Bootstrap | Jquery |
| Analytics | Google Analytics 4, Google Tag Manager, PostHog, Microsoft Clarity | Segment, Amplitude |
| Support stack | HubSpot | HubSpot |
| Open source | Yes | No |
What users say
| Measure | Topsort | Yotpo |
|---|---|---|
| Reddit sentimentThreads we track | Not published | 0 positive, 5 negative across 6 threads |
“As you may have heard, Yotpo are retiring their email and SMS offering over the next couple of weeks. I'd love to lend my almost 10 years of experience in moving contacts and data back and forth between platforms, completely free of charge.”r/Emailmarketing
Topsort vs Yotpo: common questions
Which is better, Topsort or Yotpo?
On our 0-100 score Yotpo rates higher (73/100 against 61/100). The score weights traction, team, visibility and profile completeness, so it reflects company strength rather than which product suits you. We compare the two on 24 data points above: read the rows that match what you are buying for.
How do Topsort and Yotpo compare on the numbers?
Yotpo leads on our overall score (73/100 against 61/100), agent readiness (59/100 against 49/100), domain rating (88/100 against 53/100), headcount (800 against 141), funding raised ($436M against $20.0M).
What do real users say about Topsort and Yotpo?
Yotpo: 0 positive and 5 negative mentions across 6 Reddit threads we track, mostly in r/Emailmarketing.
Read the full Topsort review and pricing or the Yotpo review and pricing. You can also browse other Topsort alternatives we track.