Taboola vs Yadata
Taboola vs Yadata, compared side by side on 12 data points: what each one does, how big it is, what it has raised, the tech running each site, and what users report. We score both out of 100 on traction, team and visibility: Taboola is on 66/100 and Yadata on 40/100.
Where each one leads
Taboola
- our overall score: 66/100 against 40/100
- funding raised: $160M against $4.3M
Yadata
Leads on none of the measures we hold for both companies.
At a glance
| Measure | Taboola | Yadata |
|---|---|---|
| What it is | Taboola is a content discovery and native advertising platform that powers recommendations on premium publisher websites, reaching over 600 million daily active users. | YaData Ltd., a provider of advanced tools for the discovery of unique customer segments. |
| Category | Marketing, Content, Content Generation, Content Discovery Platform | Marketing |
| Sells toBusiness model | B2B | B2B |
| Offering | Software | Software |
| Founded | 2007 | 2006 |
| Headquarters | New York, United States | Not published |
| Status | Active | Active |
Size, funding and growth
| Measure | Taboola | Yadata |
|---|---|---|
| Employees | 2,029 | Not published |
| Headcount growthLast 12 months | +5.7% | Not published |
| Total funding | $160M | $4.3M |
| Latest round | Series E | Series A |
| LinkedIn followers | 176,960 | Not published |
StartupHub scores
Our own 0-100 ratings. They measure company strength and site quality, not which product suits you.
| Measure | Taboola | Yadata |
|---|---|---|
| StartupHub scoreOur 0-100 rating | 66/100 | 40/100 |
| Traction | 60/100 | 33/100 |
| Team | 50/100 | Not published |
| Search visibility | 26/100 | 14/100 |
| Quality | 78/100 | 58/100 |
| Agent readinessHow well an AI agent can read and act on the site | D (52/100) | Not published |
| Domain ratingLink authority, 0-100 | 87/100 | Not published |
Technology
Detected on each public site, so it reflects the marketing stack as well as the product.
| Measure | Taboola | Yadata |
|---|---|---|
| CMS | WordPress | Not detected |
| Frameworks | Bootstrap | Not detected |
What users say
| Measure | Taboola | Yadata |
|---|---|---|
| Reddit sentimentThreads we track | 1 positive, 4 negative across 6 threads | Not published |
“To everyone saying Native Ads (Taboola, Outbrain etc.) only buys you s**t traffic. I ran a small experiment because I keep seeing the same claim: “Taboola is just low-quality traffic.” Yes, the budget here is very small. I know. This is not”r/nativeadsgurus
Taboola vs Yadata: common questions
Which is better, Taboola or Yadata?
On our 0-100 score Taboola rates higher (66/100 against 40/100). The score weights traction, team, visibility and profile completeness, so it reflects company strength rather than which product suits you. We compare the two on 12 data points above: read the rows that match what you are buying for.
How do Taboola and Yadata compare on the numbers?
Taboola leads on our overall score (66/100 against 40/100), funding raised ($160M against $4.3M).
What do real users say about Taboola and Yadata?
Taboola: 1 positive and 4 negative mentions across 6 Reddit threads we track, mostly in r/nativeadsgurus.
Read the full Taboola review and pricing or the Yadata review and pricing. You can also browse other Taboola alternatives we track.