Taboola vs Whizzco
Taboola vs Whizzco, compared side by side on 22 data points: what each one does, how big it is, what it has raised, the tech running each site, and what users report. We score both out of 100 on traction, team and visibility: Taboola is on 66/100 and Whizzco on 53/100.
Where each one leads
Taboola
- our overall score: 66/100 against 53/100
- agent readiness: 52/100 against 21/100
- domain rating: 87/100 against 7/100
- headcount: 2,029 against 10
- headcount growth: +5.7% against -20.7%
- funding raised: $160M against $4.0M
- LinkedIn following: 176,960 against 1,356
Whizzco
Leads on none of the measures we hold for both companies.
At a glance
| Measure | Taboola | Whizzco |
|---|---|---|
| What it is | Taboola is a content discovery and native advertising platform that powers recommendations on premium publisher websites, reaching over 600 million daily active users. | Optimizes native ad yield for publishers by enabling fair competition among over 40 content recommendation vendors through a single integration. |
| Category | Marketing, Content, Content Generation, Content Discovery Platform | Marketing, Optimization, Content, AdTech |
| Sells toBusiness model | B2B | B2B |
| Offering | Software | Software |
| Founded | 2007 | 2016 |
| Headquarters | New York, United States | Tel Aviv, Israel |
| Status | Active | Active |
Size, funding and growth
| Measure | Taboola | Whizzco |
|---|---|---|
| Employees | 2,029 | 10 |
| Headcount growthLast 12 months | +5.7% | -20.7% |
| Total funding | $160M | $4.0M |
| Latest round | Series E | Seed |
| LinkedIn followers | 176,960 | 1,356 |
StartupHub scores
Our own 0-100 ratings. They measure company strength and site quality, not which product suits you.
| Measure | Taboola | Whizzco |
|---|---|---|
| StartupHub scoreOur 0-100 rating | 66/100 | 53/100 |
| Traction | 60/100 | 43/100 |
| Team | 50/100 | 70/100 |
| Search visibility | 26/100 | 30/100 |
| Quality | 78/100 | 58/100 |
| Agent readinessHow well an AI agent can read and act on the site | D (52/100) | F (21/100) |
| Domain ratingLink authority, 0-100 | 87/100 | 7/100 |
Technology
Detected on each public site, so it reflects the marketing stack as well as the product.
| Measure | Taboola | Whizzco |
|---|---|---|
| CDN | Not detected | Cloudflare |
| CMS | WordPress | WordPress |
| Frameworks | Bootstrap | Jquery, Bootstrap |
| Analytics | Not detected | Google Tag Manager |
| Support stack | Not detected | HubSpot |
What users say
| Measure | Taboola | Whizzco |
|---|---|---|
| Reddit sentimentThreads we track | 1 positive, 4 negative across 6 threads | 2 positive, 0 negative across 6 threads |
“To everyone saying Native Ads (Taboola, Outbrain etc.) only buys you s**t traffic. I ran a small experiment because I keep seeing the same claim: “Taboola is just low-quality traffic.” Yes, the budget here is very small. I know. This is not”r/nativeadsgurus
“WhizzCo helps publishers maximize their content recommendation revenue.”r/techcrunch
Taboola vs Whizzco: common questions
Which is better, Taboola or Whizzco?
On our 0-100 score Taboola rates higher (66/100 against 53/100). The score weights traction, team, visibility and profile completeness, so it reflects company strength rather than which product suits you. We compare the two on 22 data points above: read the rows that match what you are buying for.
How do Taboola and Whizzco compare on the numbers?
Taboola leads on our overall score (66/100 against 53/100), agent readiness (52/100 against 21/100), domain rating (87/100 against 7/100), headcount (2,029 against 10), headcount growth (+5.7% against -20.7%), funding raised ($160M against $4.0M), LinkedIn following (176,960 against 1,356).
What do real users say about Taboola and Whizzco?
Taboola: 1 positive and 4 negative mentions across 6 Reddit threads we track, mostly in r/nativeadsgurus. Whizzco: 2 positive and 0 negative mentions across 6 Reddit threads we track, mostly in r/techcrunch.
Read the full Taboola review and pricing or the Whizzco review and pricing. You can also browse other Taboola alternatives we track.