Taboola vs Vicomi
Taboola vs Vicomi, compared side by side on 14 data points: what each one does, how big it is, what it has raised, the tech running each site, and what users report. We score both out of 100 on traction, team and visibility: Taboola is on 66/100 and Vicomi on 16/100.
Where each one leads
Taboola
- our overall score: 66/100 against 16/100
- agent readiness: 52/100 against 27/100
- domain rating: 87/100 against 34/100
- headcount: 2,029 against 2
- LinkedIn following: 176,960 against 245
Vicomi
Leads on none of the measures we hold for both companies.
At a glance
| Measure | Taboola | Vicomi |
|---|---|---|
| What it is | Taboola is a content discovery and native advertising platform that powers recommendations on premium publisher websites, reaching over 600 million daily active users. | User engagement platform analyzing user emotions for agencies, brands, and publishers. |
| Category | Marketing, Content, Content Generation, Content Discovery Platform | Marketing, Analytics, MarTech, AdTech |
| Sells toBusiness model | B2B | B2B |
| Offering | Software | Software |
| Founded | 2007 | 2014 |
| Headquarters | New York, United States | Tel Aviv, Israel |
| Status | Active | Active |
Size, funding and growth
| Measure | Taboola | Vicomi |
|---|---|---|
| Employees | 2,029 | 2 |
| Headcount growthLast 12 months | +5.7% | Not published |
| Total funding | $160M | Not published |
| Latest round | Series E | Not published |
| LinkedIn followers | 176,960 | 245 |
StartupHub scores
Our own 0-100 ratings. They measure company strength and site quality, not which product suits you.
| Measure | Taboola | Vicomi |
|---|---|---|
| StartupHub scoreOur 0-100 rating | 66/100 | 16/100 |
| Traction | 60/100 | 5/100 |
| Team | 50/100 | Not published |
| Search visibility | 26/100 | 31/100 |
| Quality | 78/100 | Not published |
| Agent readinessHow well an AI agent can read and act on the site | D (52/100) | F (27/100) |
| Domain ratingLink authority, 0-100 | 87/100 | 34/100 |
Technology
Detected on each public site, so it reflects the marketing stack as well as the product.
| Measure | Taboola | Vicomi |
|---|---|---|
| Hosting | Not detected | Self Managed |
| CMS | WordPress | Not detected |
| Frameworks | Bootstrap | Not detected |
What users say
| Measure | Taboola | Vicomi |
|---|---|---|
| Reddit sentimentThreads we track | 1 positive, 4 negative across 6 threads | Not published |
“To everyone saying Native Ads (Taboola, Outbrain etc.) only buys you s**t traffic. I ran a small experiment because I keep seeing the same claim: “Taboola is just low-quality traffic.” Yes, the budget here is very small. I know. This is not”r/nativeadsgurus
Taboola vs Vicomi: common questions
Which is better, Taboola or Vicomi?
On our 0-100 score Taboola rates higher (66/100 against 16/100). The score weights traction, team, visibility and profile completeness, so it reflects company strength rather than which product suits you. We compare the two on 14 data points above: read the rows that match what you are buying for.
How do Taboola and Vicomi compare on the numbers?
Taboola leads on our overall score (66/100 against 16/100), agent readiness (52/100 against 27/100), domain rating (87/100 against 34/100), headcount (2,029 against 2), LinkedIn following (176,960 against 245).
What do real users say about Taboola and Vicomi?
Taboola: 1 positive and 4 negative mentions across 6 Reddit threads we track, mostly in r/nativeadsgurus.
Read the full Taboola review and pricing or the Vicomi review and pricing. You can also browse other Taboola alternatives we track.