Taboola vs Ubimo
Taboola vs Ubimo, compared side by side on 19 data points: what each one does, how big it is, what it has raised, the tech running each site, and what users report. We score both out of 100 on traction, team and visibility: Taboola is on 66/100 and Ubimo on 53/100.
Where each one leads
Taboola
- our overall score: 66/100 against 53/100
- agent readiness: 52/100 against 33/100
- domain rating: 87/100 against 34/100
- headcount: 2,029 against 55
- funding raised: $160M against $9.5M
Ubimo
Leads on none of the measures we hold for both companies.
At a glance
| Measure | Taboola | Ubimo |
|---|---|---|
| What it is | Taboola is a content discovery and native advertising platform that powers recommendations on premium publisher websites, reaching over 600 million daily active users. | Neptune Retail Solutions is a leading provider of omnichannel retail marketing solutions, connecting brands with shoppers through in-store and digital platforms. |
| Category | Marketing, Content, Content Generation, Content Discovery Platform | Marketing, Analytics, Location Intelligence, RetailTech |
| Sells toBusiness model | B2B | B2B |
| Offering | Software | Software |
| Founded | 2007 | 2013 |
| Headquarters | New York, United States | New York, United States |
| Status | Active | Active |
Size, funding and growth
| Measure | Taboola | Ubimo |
|---|---|---|
| Employees | 2,029 | 55 |
| Headcount growthLast 12 months | +5.7% | Not published |
| Total funding | $160M | $9.5M |
| Latest round | Series E | Series B |
| LinkedIn followers | 176,960 | Not published |
StartupHub scores
Our own 0-100 ratings. They measure company strength and site quality, not which product suits you.
| Measure | Taboola | Ubimo |
|---|---|---|
| StartupHub scoreOur 0-100 rating | 66/100 | 53/100 |
| Traction | 60/100 | 52/100 |
| Team | 50/100 | 60/100 |
| Search visibility | 26/100 | 14/100 |
| Quality | 78/100 | 58/100 |
| Agent readinessHow well an AI agent can read and act on the site | D (52/100) | F (33/100) |
| Domain ratingLink authority, 0-100 | 87/100 | 34/100 |
Technology
Detected on each public site, so it reflects the marketing stack as well as the product.
| Measure | Taboola | Ubimo |
|---|---|---|
| Hosting | Not detected | Self Managed |
| CMS | WordPress | WordPress |
| Frameworks | Bootstrap | Tailwind CSS |
| Analytics | Not detected | Jetpack Stats |
What users say
| Measure | Taboola | Ubimo |
|---|---|---|
| Reddit sentimentThreads we track | 1 positive, 4 negative across 6 threads | Not published |
“To everyone saying Native Ads (Taboola, Outbrain etc.) only buys you s**t traffic. I ran a small experiment because I keep seeing the same claim: “Taboola is just low-quality traffic.” Yes, the budget here is very small. I know. This is not”r/nativeadsgurus
Taboola vs Ubimo: common questions
Which is better, Taboola or Ubimo?
On our 0-100 score Taboola rates higher (66/100 against 53/100). The score weights traction, team, visibility and profile completeness, so it reflects company strength rather than which product suits you. We compare the two on 19 data points above: read the rows that match what you are buying for.
How do Taboola and Ubimo compare on the numbers?
Taboola leads on our overall score (66/100 against 53/100), agent readiness (52/100 against 33/100), domain rating (87/100 against 34/100), headcount (2,029 against 55), funding raised ($160M against $9.5M).
What do real users say about Taboola and Ubimo?
Taboola: 1 positive and 4 negative mentions across 6 Reddit threads we track, mostly in r/nativeadsgurus.
Read the full Taboola review and pricing or the Ubimo review and pricing. You can also browse other Taboola alternatives we track.