Taboola vs Taptica
Taboola vs Taptica, compared side by side on 19 data points: what each one does, how big it is, what it has raised, the tech running each site, and what users report. We score both out of 100 on traction, team and visibility: Taboola is on 66/100 and Taptica on 47/100.
Where each one leads
Taboola
- our overall score: 66/100 against 47/100
- agent readiness: 52/100 against 45/100
- domain rating: 87/100 against 54/100
- headcount: 2,029 against 244
- funding raised: $160M against $53.2M
Taptica
Leads on none of the measures we hold for both companies.
At a glance
| Measure | Taboola | Taptica |
|---|---|---|
| What it is | Taboola is a content discovery and native advertising platform that powers recommendations on premium publisher websites, reaching over 600 million daily active users. | A global end-to-end mobile advertising platform and Facebook/Instagram Marketing Partner. |
| Category | Marketing, Content, Content Generation, Content Discovery Platform | Marketing, Mobile Marketing, AdTech, Mobile Advertising |
| Sells toBusiness model | B2B | B2B |
| Offering | Software | Software |
| Founded | 2007 | 2011 |
| Headquarters | New York, United States | Tel Aviv, Israel |
| Status | Active | Active |
Size, funding and growth
| Measure | Taboola | Taptica |
|---|---|---|
| Employees | 2,029 | 244 |
| Headcount growthLast 12 months | +5.7% | Not published |
| Total funding | $160M | $53.2M |
| Latest round | Series E | Post-IPO |
| LinkedIn followers | 176,960 | Not published |
StartupHub scores
Our own 0-100 ratings. They measure company strength and site quality, not which product suits you.
| Measure | Taboola | Taptica |
|---|---|---|
| StartupHub scoreOur 0-100 rating | 66/100 | 47/100 |
| Traction | 60/100 | 59/100 |
| Team | 50/100 | Not published |
| Search visibility | 26/100 | 16/100 |
| Quality | 78/100 | 58/100 |
| Agent readinessHow well an AI agent can read and act on the site | D (52/100) | D (45/100) |
| Domain ratingLink authority, 0-100 | 87/100 | 54/100 |
Technology
Detected on each public site, so it reflects the marketing stack as well as the product.
| Measure | Taboola | Taptica |
|---|---|---|
| Hosting | Not detected | Google Cloud |
| CMS | WordPress | WordPress |
| Frameworks | Bootstrap | Jquery, Bootstrap |
| Analytics | Not detected | Google Analytics 4 |
What users say
| Measure | Taboola | Taptica |
|---|---|---|
| Reddit sentimentThreads we track | 1 positive, 4 negative across 6 threads | 2 positive, 0 negative across 4 threads |
“To everyone saying Native Ads (Taboola, Outbrain etc.) only buys you s**t traffic. I ran a small experiment because I keep seeing the same claim: “Taboola is just low-quality traffic.” Yes, the budget here is very small. I know. This is not”r/nativeadsgurus
“I've been invested in Taptica since March (yay, albeit not that much, 400 odd shares). I heard it as a stock tip on share radio. I did my research and I thought, what a great company, look at their customer base, let's do this.”r/UKInvesting
Taboola vs Taptica: common questions
Which is better, Taboola or Taptica?
On our 0-100 score Taboola rates higher (66/100 against 47/100). The score weights traction, team, visibility and profile completeness, so it reflects company strength rather than which product suits you. We compare the two on 19 data points above: read the rows that match what you are buying for.
How do Taboola and Taptica compare on the numbers?
Taboola leads on our overall score (66/100 against 47/100), agent readiness (52/100 against 45/100), domain rating (87/100 against 54/100), headcount (2,029 against 244), funding raised ($160M against $53.2M).
What do real users say about Taboola and Taptica?
Taboola: 1 positive and 4 negative mentions across 6 Reddit threads we track, mostly in r/nativeadsgurus. Taptica: 2 positive and 0 negative mentions across 4 Reddit threads we track, mostly in r/UKInvesting.
Read the full Taboola review and pricing or the Taptica review and pricing. You can also browse other Taboola alternatives we track.