Syte vs WooCommerce (Automattic)
Syte vs WooCommerce (Automattic), compared side by side on 23 data points: what each one does, how big it is, what it has raised, the tech running each site, and what users report. We score both out of 100 on traction, team and visibility: Syte is on 63/100 and WooCommerce (Automattic) on 76/100.
Where each one leads
Syte
Leads on none of the measures we hold for both companies.
WooCommerce (Automattic)
- our overall score: 76/100 against 63/100
- domain rating: 92/100 against 69/100
- headcount: 207 against 63
- headcount growth: +6.0% against -24.7%
- funding raised: $816M against $71.6M
- LinkedIn following: 47,166 against 23,454
At a glance
| Measure | Syte | WooCommerce (Automattic) |
|---|---|---|
| What it is | Visual discovery platform for e-commerce, enabling shoppers to find products using images. | A free, open-source e-commerce plugin for WordPress, empowering businesses to build and manage online stores. |
| Category | E-commerce, Retail, Visual Search Engine, Content Discovery | E-commerce, Marketplace, Platform, Open Source |
| Sells toBusiness model | B2B, B2B2C | B2B |
| Offering | Software | Platform |
| Founded | 2015 | 2011 |
| Headquarters | Tel Aviv, Israel | San Francisco, United States |
| Status | Active | Active |
Size, funding and growth
| Measure | Syte | WooCommerce (Automattic) |
|---|---|---|
| Employees | 63 | 207 |
| Headcount growthLast 12 months | -24.7% | +6.0% |
| Total funding | $71.6M | $816M |
| Latest round | Debt | Series E |
| Valuation | Not published | $7.5B |
| LinkedIn followers | 23,454 | 47,166 |
StartupHub scores
Our own 0-100 ratings. They measure company strength and site quality, not which product suits you.
| Measure | Syte | WooCommerce (Automattic) |
|---|---|---|
| StartupHub scoreOur 0-100 rating | 63/100 | 76/100 |
| Traction | 57/100 | 60/100 |
| Team | 70/100 | 70/100 |
| Community | Not published | 13/100 |
| Search visibility | 36/100 | 39/100 |
| Quality | 68/100 | 89/100 |
| Agent readinessHow well an AI agent can read and act on the site | D (48/100) | D (53/100) |
| Domain ratingLink authority, 0-100 | 69/100 | 92/100 |
Technology
Detected on each public site, so it reflects the marketing stack as well as the product.
| Measure | Syte | WooCommerce (Automattic) |
|---|---|---|
| Hosting | Self Managed | Self Managed |
| CMS | WordPress | WordPress |
| Frameworks | Jquery, Bootstrap | Not detected |
| Analytics | Google Tag Manager, Linkedin Insight | Not detected |
| Support stack | HubSpot | Not detected |
| Open source | No | Yes |
| Self-hostable | No | Yes |
What users say
| Measure | Syte | WooCommerce (Automattic) |
|---|---|---|
| Community ratingVisitor votes on StartupHub | Not published | 5.0/5 from 1 vote |
Syte vs WooCommerce (Automattic): common questions
Which is better, Syte or WooCommerce (Automattic)?
On our 0-100 score WooCommerce (Automattic) rates higher (76/100 against 63/100). The score weights traction, team, visibility and profile completeness, so it reflects company strength rather than which product suits you. We compare the two on 23 data points above: read the rows that match what you are buying for.
How do Syte and WooCommerce (Automattic) compare on the numbers?
WooCommerce (Automattic) leads on our overall score (76/100 against 63/100), domain rating (92/100 against 69/100), headcount (207 against 63), headcount growth (+6.0% against -24.7%), funding raised ($816M against $71.6M), LinkedIn following (47,166 against 23,454).
Read the full Syte review and pricing or the WooCommerce (Automattic) review and pricing. You can also browse other Syte alternatives we track.

