SupPlant vs Understory
SupPlant vs Understory, compared side by side on 18 data points: what each one does, how big it is, what it has raised, the tech running each site, and what users report. We score both out of 100 on traction, team and visibility: SupPlant is on 66/100 and Understory on 47/100.
Where each one leads
SupPlant
- our overall score: 66/100 against 47/100
- agent readiness: 47/100 against 36/100
- headcount: 55 against 33
- funding raised: $62.9M against $44.8M
- LinkedIn following: 15,340 against 4,412
Understory
Leads on none of the measures we hold for both companies.
At a glance
| Measure | SupPlant | Understory |
|---|---|---|
| What it is | Agritech company providing AI-driven irrigation solutions for water-stressed agriculture, optimizing crop yields and conserving water. | Understory provides hyper-local weather data and analytics for businesses impacted by weather events, particularly in agriculture and insurance. |
| Category | AgTech, Precision Agriculture, Water Management, Crop Optimization | Climate Tech, AgTech, InsurTech, Weather Data |
| Sells toBusiness model | B2B | B2B |
| Offering | Platform | Platform |
| Founded | 2015 | Not published |
| Headquarters | Afula, Israel | Madison, United States |
| Status | Active | Active |
Size, funding and growth
| Measure | SupPlant | Understory |
|---|---|---|
| Employees | 55 | 33 |
| Headcount growthLast 12 months | -13.4% | Not published |
| Total funding | $62.9M | $44.8M |
| Latest round | Series C | Series A |
| Valuation | $30.0M | Not published |
| LinkedIn followers | 15,340 | 4,412 |
StartupHub scores
Our own 0-100 ratings. They measure company strength and site quality, not which product suits you.
| Measure | SupPlant | Understory |
|---|---|---|
| StartupHub scoreOur 0-100 rating | 66/100 | 47/100 |
| Traction | 56/100 | 54/100 |
| Team | 70/100 | Not published |
| Search visibility | 30/100 | 23/100 |
| Quality | 75/100 | 58/100 |
| Agent readinessHow well an AI agent can read and act on the site | D (47/100) | F (36/100) |
| Domain ratingLink authority, 0-100 | 38/100 | 35/100 |
Technology
Detected on each public site, so it reflects the marketing stack as well as the product.
| Measure | SupPlant | Understory |
|---|---|---|
| Hosting | Not detected | AWS |
| CDN | Cloudflare | CloudFront |
| Analytics | Google Tag Manager | Google Analytics 4, Linkedin Insight |
SupPlant vs Understory: common questions
Which is better, SupPlant or Understory?
On our 0-100 score SupPlant rates higher (66/100 against 47/100). The score weights traction, team, visibility and profile completeness, so it reflects company strength rather than which product suits you. We compare the two on 18 data points above: read the rows that match what you are buying for.
How do SupPlant and Understory compare on the numbers?
SupPlant leads on our overall score (66/100 against 47/100), agent readiness (47/100 against 36/100), headcount (55 against 33), funding raised ($62.9M against $44.8M), LinkedIn following (15,340 against 4,412).
Read the full SupPlant review and pricing or the Understory review and pricing. You can also browse other SupPlant alternatives we track.