Entail AI vs Taboola
Entail AI vs Taboola, compared side by side on 17 data points: what each one does, how big it is, what it has raised, the tech running each site, and what users report. We score both out of 100 on traction, team and visibility: Entail AI is on 39/100 and Taboola on 66/100.
Where each one leads
Entail AI
- headcount growth: +9.0% against +5.7%
Taboola
- our overall score: 66/100 against 39/100
- agent readiness: 52/100 against 43/100
- domain rating: 87/100 against 39/100
- headcount: 2,029 against 42
- LinkedIn following: 176,960 against 4,644
At a glance
| Measure | Entail AI | Taboola |
|---|---|---|
| What it is | AI-powered marketing platform for generating targeted organic traffic at scale. | Taboola is a content discovery and native advertising platform that powers recommendations on premium publisher websites, reaching over 600 million daily active users. |
| Category | Marketing, Content, Content Discovery, MarTech | Marketing, Content, Content Generation, Content Discovery Platform |
| Sells toBusiness model | B2B | B2B |
| Offering | Software | Software |
| Founded | 2020 | 2007 |
| Headquarters | Tel Aviv, Israel | New York, United States |
| Status | Active | Active |
Size, funding and growth
| Measure | Entail AI | Taboola |
|---|---|---|
| Employees | 42 | 2,029 |
| Headcount growthLast 12 months | +9.0% | +5.7% |
| Total funding | Not published | $160M |
| Latest round | Not published | Series E |
| LinkedIn followers | 4,644 | 176,960 |
StartupHub scores
Our own 0-100 ratings. They measure company strength and site quality, not which product suits you.
| Measure | Entail AI | Taboola |
|---|---|---|
| StartupHub scoreOur 0-100 rating | 39/100 | 66/100 |
| Traction | 16/100 | 60/100 |
| Team | 70/100 | 50/100 |
| Search visibility | 29/100 | 26/100 |
| Quality | Not published | 78/100 |
| Agent readinessHow well an AI agent can read and act on the site | D (43/100) | D (52/100) |
| Domain ratingLink authority, 0-100 | 39/100 | 87/100 |
Technology
Detected on each public site, so it reflects the marketing stack as well as the product.
| Measure | Entail AI | Taboola |
|---|---|---|
| CDN | Cloudflare | Not detected |
| CMS | Not detected | WordPress |
| Frameworks | Next.js | Bootstrap |
| Analytics | Google Analytics 4 | Not detected |
| Support stack | HubSpot | Not detected |
What users say
| Measure | Entail AI | Taboola |
|---|---|---|
| Reddit sentimentThreads we track | Not published | 1 positive, 4 negative across 6 threads |
“To everyone saying Native Ads (Taboola, Outbrain etc.) only buys you s**t traffic. I ran a small experiment because I keep seeing the same claim: “Taboola is just low-quality traffic.” Yes, the budget here is very small. I know. This is not”r/nativeadsgurus
Entail AI vs Taboola: common questions
Which is better, Entail AI or Taboola?
On our 0-100 score Taboola rates higher (66/100 against 39/100). The score weights traction, team, visibility and profile completeness, so it reflects company strength rather than which product suits you. We compare the two on 17 data points above: read the rows that match what you are buying for.
How do Entail AI and Taboola compare on the numbers?
Entail AI leads on headcount growth (+9.0% against +5.7%). Taboola leads on our overall score (66/100 against 39/100), agent readiness (52/100 against 43/100), domain rating (87/100 against 39/100), headcount (2,029 against 42), LinkedIn following (176,960 against 4,644).
What do real users say about Entail AI and Taboola?
Taboola: 1 positive and 4 negative mentions across 6 Reddit threads we track, mostly in r/nativeadsgurus.
Read the full Entail AI review and pricing or the Taboola review and pricing. You can also browse other Entail AI alternatives we track.