StoneCo vs Upgrade
StoneCo vs Upgrade, compared side by side on 18 data points: what each one does, how big it is, what it has raised, the tech running each site, and what users report. We score both out of 100 on traction, team and visibility: StoneCo is on 67/100 and Upgrade on 62/100.
Where each one leads
StoneCo
- our overall score: 67/100 against 62/100
- headcount: 13,867 against 16
- funding raised: $1.5B against $871M
- LinkedIn following: 2,482,372 against 58
Upgrade
- agent readiness: 51/100 against 21/100
- domain rating: 77/100 against 53/100
At a glance
| Measure | StoneCo | Upgrade |
|---|---|---|
| What it is | Brazilian fintech providing integrated financial and software solutions for merchants of all sizes. | Consumer credit and mobile banking platform offering personal loans, credit cards, and checking accounts. |
| Category | Fintech, Payments, Digital Payments, Embedded Finance | Fintech, Lending, Neobank, Credit Cards |
| Sells toBusiness model | B2B | B2C |
| Offering | Platform | Platform |
| Founded | 2012 | 2016 |
| Headquarters | São Paulo, Brazil | San Mateo, United States |
| Status | Active | Active |
Size, funding and growth
| Measure | StoneCo | Upgrade |
|---|---|---|
| Employees | 13,867 | 16 |
| Headcount growthLast 12 months | +3.3% | Not published |
| Total funding | $1.5B | $871M |
| Latest round | IPO | Not published |
| Valuation | Not published | $6K |
| LinkedIn followers | 2,482,372 | 58 |
StartupHub scores
Our own 0-100 ratings. They measure company strength and site quality, not which product suits you.
| Measure | StoneCo | Upgrade |
|---|---|---|
| StartupHub scoreOur 0-100 rating | 67/100 | 62/100 |
| Traction | 60/100 | 52/100 |
| Team | 60/100 | 30/100 |
| Community | 8/100 | Not published |
| Search visibility | 35/100 | 25/100 |
| Quality | 78/100 | 78/100 |
| Agent readinessHow well an AI agent can read and act on the site | F (21/100) | D (51/100) |
| Domain ratingLink authority, 0-100 | 53/100 | 77/100 |
Technology
Detected on each public site, so it reflects the marketing stack as well as the product.
| Measure | StoneCo | Upgrade |
|---|---|---|
| Hosting | AWS | AWS |
| Frameworks | Not detected | Next.js, Bootstrap |
What users say
| Measure | StoneCo | Upgrade |
|---|---|---|
| Reddit sentimentThreads we track | 1 positive, 3 negative across 4 threads | Not published |
“StoneCo is a fairly dope SA fintech company with quality financials yet rapidly increasing short interest. The dumb fucks who think they can chip away at this little gem deserve to be eaten alive by the intrepid marketeers going in on share”r/wallstreetbets
StoneCo vs Upgrade: common questions
Which is better, StoneCo or Upgrade?
On our 0-100 score StoneCo rates higher (67/100 against 62/100). The score weights traction, team, visibility and profile completeness, so it reflects company strength rather than which product suits you. We compare the two on 18 data points above: read the rows that match what you are buying for.
How do StoneCo and Upgrade compare on the numbers?
StoneCo leads on our overall score (67/100 against 62/100), headcount (13,867 against 16), funding raised ($1.5B against $871M), LinkedIn following (2,482,372 against 58). Upgrade leads on agent readiness (51/100 against 21/100), domain rating (77/100 against 53/100).
What do real users say about StoneCo and Upgrade?
StoneCo: 1 positive and 3 negative mentions across 4 Reddit threads we track, mostly in r/wallstreetbets.
Read the full StoneCo review and pricing or the Upgrade review and pricing. You can also browse other StoneCo alternatives we track.