Squarespace vs Wix
Squarespace vs Wix, compared side by side on 21 data points: what each one does, how big it is, what it has raised, the tech running each site, and what users report. We score both out of 100 on traction, team and visibility: Squarespace is on 71/100 and Wix on 71/100.
Where each one leads
Squarespace
Leads on none of the measures we hold for both companies.
Wix
- headcount: 7,303 against 2,083
- funding raised: $1.3B against $582M
- LinkedIn following: 386,636 against 152,817
At a glance
| Measure | Squarespace | Wix |
|---|---|---|
| What it is | An all-in-one platform for building brands and businesses online, offering website creation, e-commerce, and marketing tools. | Wix is a leading cloud-based web development platform that allows users to create professional websites and online presences. |
| Category | Website Builder, E-commerce Platform, SaaS, Content Management System | Website, Website Builder, Web Design, E-commerce |
| Sells toBusiness model | B2C | B2C |
| Offering | Software | platform | Software |
| Founded | 2003 | 2006 |
| Headquarters | New York City, United States | Tel Aviv, Israel |
| Status | Active | Active |
Size, funding and growth
| Measure | Squarespace | Wix |
|---|---|---|
| Employees | 2,083 | 7,303 |
| Headcount growthLast 12 months | Not published | -19.0% |
| Total funding | $582M | $1.3B |
| Latest round | Series E | Seed |
| Valuation | $10B | Not published |
| LinkedIn followers | 152,817 | 386,636 |
StartupHub scores
Our own 0-100 ratings. They measure company strength and site quality, not which product suits you.
| Measure | Squarespace | Wix |
|---|---|---|
| StartupHub scoreOur 0-100 rating | 71/100 | 71/100 |
| Traction | 60/100 | 60/100 |
| Team | 50/100 | 70/100 |
| Community | 8/100 | 33/100 |
| Search visibility | 44/100 | 42/100 |
| Quality | 86/100 | 78/100 |
| Agent readinessHow well an AI agent can read and act on the site | C (60/100) | C (60/100) |
| Domain ratingLink authority, 0-100 | 95/100 | 95/100 |
Technology
Detected on each public site, so it reflects the marketing stack as well as the product.
| Measure | Squarespace | Wix |
|---|---|---|
| CMS | Squarespace | Wix |
| Analytics | Google Tag Manager | Not detected |
| Open source | No | Yes |
What users say
| Measure | Squarespace | Wix |
|---|---|---|
| Community ratingVisitor votes on StartupHub | Not published | 5.0/5 from 1 vote |
| Reddit sentimentThreads we track | Not published | 1 positive, 4 negative across 5 threads |
“I designed a really nice website for my wellness practice years ago on wix, still have the copy blurbs. It was really easy to do and everyone complimented me on it. Ended up working for people for a decade and shut down the site, but now I'”r/smallbusiness
Squarespace vs Wix: common questions
Which is better, Squarespace or Wix?
Both score the same on our 0-100 rating, so the choice comes down to the 21 data points in the tables above rather than overall company strength.
How do Squarespace and Wix compare on the numbers?
Wix leads on headcount (7,303 against 2,083), funding raised ($1.3B against $582M), LinkedIn following (386,636 against 152,817).
What do real users say about Squarespace and Wix?
Wix: 1 positive and 4 negative mentions across 5 Reddit threads we track, mostly in r/smallbusiness.
Read the full Squarespace review and pricing or the Wix review and pricing. You can also browse other Squarespace alternatives we track.