Sprout Social vs Sprout Social Influencer Marketing
Sprout Social vs Sprout Social Influencer Marketing, compared side by side on 19 data points: what each one does, how big it is, what it has raised, the tech running each site, and what users report. We score both out of 100 on traction, team and visibility: Sprout Social is on 56/100 and Sprout Social Influencer Marketing on 70/100.
Where each one leads
Sprout Social
- funding raised: $223M against $103M
Sprout Social Influencer Marketing
- our overall score: 70/100 against 56/100
At a glance
| Measure | Sprout Social | Sprout Social Influencer Marketing |
|---|---|---|
| What it is | A leading social media management and analytics platform for businesses. | Social media management and analytics platform for businesses. |
| Category | Social Media Management, Social Media Marketing, Social Media Analytics, Customer Engagement | Social Media Management, Marketing Automation, Customer Engagement, Social Analytics |
| Sells toBusiness model | B2B | B2B |
| Offering | Software | Platform |
| Founded | 2010 | 2010 |
| Headquarters | Chicago, United States | Chicago, United States |
| Status | Active | Active |
Size, funding and growth
| Measure | Sprout Social | Sprout Social Influencer Marketing |
|---|---|---|
| Employees | Not published | 1,771 |
| Headcount growthLast 12 months | Not published | -7.6% |
| Total funding | $223M | $103M |
| Latest round | Series D | Series D |
| LinkedIn followers | Not published | 172,029 |
StartupHub scores
Our own 0-100 ratings. They measure company strength and site quality, not which product suits you.
| Measure | Sprout Social | Sprout Social Influencer Marketing |
|---|---|---|
| StartupHub scoreOur 0-100 rating | 56/100 | 70/100 |
| Traction | 40/100 | 60/100 |
| Team | 70/100 | 70/100 |
| Search visibility | 26/100 | 45/100 |
| Quality | 65/100 | 78/100 |
| Agent readinessHow well an AI agent can read and act on the site | D (57/100) | D (57/100) |
| Domain ratingLink authority, 0-100 | 90/100 | 90/100 |
Technology
Detected on each public site, so it reflects the marketing stack as well as the product.
| Measure | Sprout Social | Sprout Social Influencer Marketing |
|---|---|---|
| Hosting | AWS | AWS |
| CDN | CloudFront | CloudFront |
| Frameworks | Next.js | Next.js |
Sprout Social vs Sprout Social Influencer Marketing: common questions
Which is better, Sprout Social or Sprout Social Influencer Marketing?
On our 0-100 score Sprout Social Influencer Marketing rates higher (70/100 against 56/100). The score weights traction, team, visibility and profile completeness, so it reflects company strength rather than which product suits you. We compare the two on 19 data points above: read the rows that match what you are buying for.
How do Sprout Social and Sprout Social Influencer Marketing compare on the numbers?
Sprout Social leads on funding raised ($223M against $103M). Sprout Social Influencer Marketing leads on our overall score (70/100 against 56/100).
Read the full Sprout Social review and pricing or the Sprout Social Influencer Marketing review and pricing. You can also browse other Sprout Social alternatives we track.