Spotad vs Taboola
Spotad vs Taboola, compared side by side on 18 data points: what each one does, how big it is, what it has raised, the tech running each site, and what users report. We score both out of 100 on traction, team and visibility: Spotad is on 39/100 and Taboola on 66/100.
Where each one leads
Spotad
Leads on none of the measures we hold for both companies.
Taboola
- our overall score: 66/100 against 39/100
- agent readiness: 52/100 against 28/100
- domain rating: 87/100 against 52/100
- headcount: 2,029 against 4
- funding raised: $160M against $3.5M
- LinkedIn following: 176,960 against 1,546
At a glance
| Measure | Spotad | Taboola |
|---|---|---|
| What it is | Spotad is an AI-powered demand-side platform for real-time mobile ad buying, leveraging machine learning and advertisers' data. | Taboola is a content discovery and native advertising platform that powers recommendations on premium publisher websites, reaching over 600 million daily active users. |
| Category | Marketing, Mobile Marketing, AdTech, Mobile Advertising | Marketing, Content, Content Generation, Content Discovery Platform |
| Sells toBusiness model | B2B | B2B |
| Offering | Software | Software |
| Founded | 2011 | 2007 |
| Headquarters | Tel Aviv, Israel | New York, United States |
| Status | Active | Active |
Size, funding and growth
| Measure | Spotad | Taboola |
|---|---|---|
| Employees | 4 | 2,029 |
| Headcount growthLast 12 months | Not published | +5.7% |
| Total funding | $3.5M | $160M |
| Latest round | Series A | Series E |
| LinkedIn followers | 1,546 | 176,960 |
StartupHub scores
Our own 0-100 ratings. They measure company strength and site quality, not which product suits you.
| Measure | Spotad | Taboola |
|---|---|---|
| StartupHub scoreOur 0-100 rating | 39/100 | 66/100 |
| Traction | 40/100 | 60/100 |
| Team | Not published | 50/100 |
| Search visibility | 36/100 | 26/100 |
| Quality | 45/100 | 78/100 |
| Agent readinessHow well an AI agent can read and act on the site | F (28/100) | D (52/100) |
| Domain ratingLink authority, 0-100 | 52/100 | 87/100 |
Technology
Detected on each public site, so it reflects the marketing stack as well as the product.
| Measure | Spotad | Taboola |
|---|---|---|
| CMS | Not detected | WordPress |
| Frameworks | Not detected | Bootstrap |
What users say
| Measure | Spotad | Taboola |
|---|---|---|
| Reddit sentimentThreads we track | 0 positive, 1 negative across 1 thread | 1 positive, 4 negative across 6 threads |
“Did we forget about SpotAds and how they sold out Albertans?. I saw this post a few days ago and I want to respond to how important I believe this is.”r/alberta
“To everyone saying Native Ads (Taboola, Outbrain etc.) only buys you s**t traffic. I ran a small experiment because I keep seeing the same claim: “Taboola is just low-quality traffic.” Yes, the budget here is very small. I know. This is not”r/nativeadsgurus
Spotad vs Taboola: common questions
Which is better, Spotad or Taboola?
On our 0-100 score Taboola rates higher (66/100 against 39/100). The score weights traction, team, visibility and profile completeness, so it reflects company strength rather than which product suits you. We compare the two on 18 data points above: read the rows that match what you are buying for.
How do Spotad and Taboola compare on the numbers?
Taboola leads on our overall score (66/100 against 39/100), agent readiness (52/100 against 28/100), domain rating (87/100 against 52/100), headcount (2,029 against 4), funding raised ($160M against $3.5M), LinkedIn following (176,960 against 1,546).
What do real users say about Spotad and Taboola?
Spotad: 0 positive and 1 negative mentions across 1 Reddit threads we track, mostly in r/alberta. Taboola: 1 positive and 4 negative mentions across 6 Reddit threads we track, mostly in r/nativeadsgurus.
Read the full Spotad review and pricing or the Taboola review and pricing. You can also browse other Spotad alternatives we track.