Soko Glam vs Ulta Beauty
Soko Glam vs Ulta Beauty, compared side by side on 17 data points: what each one does, how big it is, what it has raised, the tech running each site, and what users report. We score both out of 100 on traction, team and visibility: Soko Glam is on 60/100 and Ulta Beauty on 25/100.
Where each one leads
Soko Glam
- our overall score: 60/100 against 25/100
- agent readiness: 50/100 against 37/100
Ulta Beauty
- domain rating: 83/100 against 71/100
- funding raised: $11.5M against $2.0M
At a glance
| Measure | Soko Glam | Ulta Beauty |
|---|---|---|
| What it is | Soko Glam is a leading online retailer and lifestyle brand specializing in curated Korean beauty products. | Largest beauty retailer in the U.S. offering a wide range of cosmetics, skincare, haircare, and fragrance, with in-store salon services. |
| Category | Retail, E-commerce, Beauty, Cosmetics | Retail, E-commerce, Beauty, Cosmetics |
| Sells toBusiness model | B2C | B2C |
| Offering | Marketplace | Marketplace | services | platform |
| Founded | 2012 | 1990 |
| Headquarters | New York, US | Bolingbrook, United States |
| Status | Active | Active |
Size, funding and growth
| Measure | Soko Glam | Ulta Beauty |
|---|---|---|
| Employees | 39 | Not published |
| Total funding | $2.0M | $11.5M |
| Latest round | Seed | Venture Capital |
| LinkedIn followers | 14,834 | Not published |
StartupHub scores
Our own 0-100 ratings. They measure company strength and site quality, not which product suits you.
| Measure | Soko Glam | Ulta Beauty |
|---|---|---|
| StartupHub scoreOur 0-100 rating | 60/100 | 25/100 |
| Traction | 48/100 | 35/100 |
| Team | 70/100 | 70/100 |
| Search visibility | 31/100 | 11/100 |
| Quality | 68/100 | 15/100 |
| Agent readinessHow well an AI agent can read and act on the site | D (50/100) | F (37/100) |
| Domain ratingLink authority, 0-100 | 71/100 | 83/100 |
Technology
Detected on each public site, so it reflects the marketing stack as well as the product.
| Measure | Soko Glam | Ulta Beauty |
|---|---|---|
| Hosting | Not detected | Azure |
| CDN | Cloudflare | Not detected |
| CMS | Shopify | Ghost |
| Frameworks | Jquery | Not detected |
| Analytics | Google Analytics 4 | Not detected |
Soko Glam vs Ulta Beauty: common questions
Which is better, Soko Glam or Ulta Beauty?
On our 0-100 score Soko Glam rates higher (60/100 against 25/100). The score weights traction, team, visibility and profile completeness, so it reflects company strength rather than which product suits you. We compare the two on 17 data points above: read the rows that match what you are buying for.
How do Soko Glam and Ulta Beauty compare on the numbers?
Soko Glam leads on our overall score (60/100 against 25/100), agent readiness (50/100 against 37/100). Ulta Beauty leads on domain rating (83/100 against 71/100), funding raised ($11.5M against $2.0M).
Read the full Soko Glam review and pricing or the Ulta Beauty review and pricing. You can also browse other Soko Glam alternatives we track.