SmartPay vs Yoyo Wallet
SmartPay vs Yoyo Wallet, compared side by side on 10 data points: what each one does, how big it is, what it has raised, the tech running each site, and what users report. We score both out of 100 on traction, team and visibility: SmartPay is on 6/100 and Yoyo Wallet on 60/100.
Where each one leads
SmartPay
Leads on none of the measures we hold for both companies.
Yoyo Wallet
- our overall score: 60/100 against 6/100
- agent readiness: 65/100 against 22/100
At a glance
| Measure | SmartPay | Yoyo Wallet |
|---|---|---|
| What it is | Japan's first comprehensive payment experience and cost-free Buy Now, Pay Later (BNPL) solution. | Bank card-linked loyalty platform for personalized rewards and seamless redemption. |
| Category | Fintech, Payments, Digital Payments, Embedded Finance | Fintech, RetailTech, Loyalty Programs, Embedded Finance |
| Sells toBusiness model | B2B2C | B2B |
| Offering | Platform | Platform |
| Founded | 2020 | 2013 |
| Headquarters | Tokyo, Japan | London, United Kingdom |
| Status | Inactive | Active |
Size, funding and growth
| Measure | SmartPay | Yoyo Wallet |
|---|---|---|
| Employees | Not published | 456 |
| Headcount growthLast 12 months | Not published | +11.3% |
| Total funding | Not published | $31.0M |
| Latest round | Not published | Series B |
| LinkedIn followers | Not published | 22,353 |
StartupHub scores
Our own 0-100 ratings. They measure company strength and site quality, not which product suits you.
| Measure | SmartPay | Yoyo Wallet |
|---|---|---|
| StartupHub scoreOur 0-100 rating | 6/100 | 60/100 |
| Traction | Not published | 57/100 |
| Team | Not published | 70/100 |
| Search visibility | 2/100 | 33/100 |
| Quality | Not published | 62/100 |
| Agent readinessHow well an AI agent can read and act on the site | F (22/100) | C (65/100) |
| Domain ratingLink authority, 0-100 | Not published | 40/100 |
Technology
Detected on each public site, so it reflects the marketing stack as well as the product.
| Measure | SmartPay | Yoyo Wallet |
|---|---|---|
| Hosting | Not detected | AWS |
SmartPay vs Yoyo Wallet: common questions
Which is better, SmartPay or Yoyo Wallet?
On our 0-100 score Yoyo Wallet rates higher (60/100 against 6/100). The score weights traction, team, visibility and profile completeness, so it reflects company strength rather than which product suits you. We compare the two on 10 data points above: read the rows that match what you are buying for.
How do SmartPay and Yoyo Wallet compare on the numbers?
Yoyo Wallet leads on our overall score (60/100 against 6/100), agent readiness (65/100 against 22/100).
Read the full SmartPay review and pricing or the Yoyo Wallet review and pricing. You can also browse other SmartPay alternatives we track.