Shopping.com vs WooCommerce (Automattic)
Shopping.com vs WooCommerce (Automattic), compared side by side on 14 data points: what each one does, how big it is, what it has raised, the tech running each site, and what users report. We score both out of 100 on traction, team and visibility: Shopping.com is on 18/100 and WooCommerce (Automattic) on 76/100.
Where each one leads
Shopping.com
Leads on none of the measures we hold for both companies.
WooCommerce (Automattic)
- our overall score: 76/100 against 18/100
- agent readiness: 53/100 against 25/100
- domain rating: 92/100 against 74/100
At a glance
| Measure | Shopping.com | WooCommerce (Automattic) |
|---|---|---|
| What it is | A leading online comparison shopping service helping consumers find, compare, and buy products. | A free, open-source e-commerce plugin for WordPress, empowering businesses to build and manage online stores. |
| Category | E-commerce, Shopping, Marketplace, Consumer App | E-commerce, Marketplace, Platform, Open Source |
| Sells toBusiness model | B2C | B2B |
| Offering | Software | Platform |
| Founded | 1997 | 2011 |
| Headquarters | San Mateo, United States | San Francisco, United States |
| Status | Active | Active |
Size, funding and growth
| Measure | Shopping.com | WooCommerce (Automattic) |
|---|---|---|
| Employees | Not published | 207 |
| Headcount growthLast 12 months | Not published | +6.0% |
| Total funding | Not published | $816M |
| Latest round | Bootstrapped | Series E |
| Valuation | Not published | $7.5B |
| LinkedIn followers | Not published | 47,166 |
StartupHub scores
Our own 0-100 ratings. They measure company strength and site quality, not which product suits you.
| Measure | Shopping.com | WooCommerce (Automattic) |
|---|---|---|
| StartupHub scoreOur 0-100 rating | 18/100 | 76/100 |
| Traction | Not published | 60/100 |
| Team | 40/100 | 70/100 |
| Community | Not published | 13/100 |
| Search visibility | Not published | 39/100 |
| Quality | Not published | 89/100 |
| Agent readinessHow well an AI agent can read and act on the site | F (25/100) | D (53/100) |
| Domain ratingLink authority, 0-100 | 74/100 | 92/100 |
Technology
Detected on each public site, so it reflects the marketing stack as well as the product.
| Measure | Shopping.com | WooCommerce (Automattic) |
|---|---|---|
| Hosting | Not detected | Self Managed |
| CMS | Not detected | WordPress |
| Open source | No | Yes |
| Self-hostable | No | Yes |
What users say
| Measure | Shopping.com | WooCommerce (Automattic) |
|---|---|---|
| Community ratingVisitor votes on StartupHub | Not published | 5.0/5 from 1 vote |
Shopping.com vs WooCommerce (Automattic): common questions
Which is better, Shopping.com or WooCommerce (Automattic)?
On our 0-100 score WooCommerce (Automattic) rates higher (76/100 against 18/100). The score weights traction, team, visibility and profile completeness, so it reflects company strength rather than which product suits you. We compare the two on 14 data points above: read the rows that match what you are buying for.
How do Shopping.com and WooCommerce (Automattic) compare on the numbers?
WooCommerce (Automattic) leads on our overall score (76/100 against 18/100), agent readiness (53/100 against 25/100), domain rating (92/100 against 74/100).
Read the full Shopping.com review and pricing or the WooCommerce (Automattic) review and pricing. You can also browse other Shopping.com alternatives we track.