Shopify vs Square (now Block)
Shopify vs Square (now Block), compared side by side on 18 data points: what each one does, how big it is, what it has raised, the tech running each site, and what users report. We score both out of 100 on traction, team and visibility: Shopify is on 78/100 and Square (now Block) on 29/100.
Where each one leads
Shopify
- our overall score: 78/100 against 29/100
- domain rating: 96/100 against 79/100
- headcount: 28,166 against 12,124
- LinkedIn following: 1,077,189 against 188,208
Square (now Block)
Leads on none of the measures we hold for both companies.
At a glance
| Measure | Shopify | Square (now Block) |
|---|---|---|
| What it is | Shopify provides a leading e-commerce platform that enables businesses of all sizes to create online stores, manage products, process payments, and fulfill orders, simplifying digital sales globally. | Global financial technology company providing payment processing, financial services, and blockchain solutions. |
| Category | E-commerce Platform, Online Retail, Payments, Point of Sale | Fintech, Payments, Digital Payments, Embedded Finance |
| Sells toBusiness model | B2B | B2B |
| Offering | Platform | SaaS | Platform |
| Founded | 2006 | 2009 |
| Headquarters | Ottawa, Canada | San Francisco, United States |
| Status | Active | Active |
Size, funding and growth
| Measure | Shopify | Square (now Block) |
|---|---|---|
| Employees | 28,166 | 12,124 |
| Total funding | $122M | Not published |
| Latest round | Series C | Not published |
| Valuation | $1.0B | Not published |
| LinkedIn followers | 1,077,189 | 188,208 |
StartupHub scores
Our own 0-100 ratings. They measure company strength and site quality, not which product suits you.
| Measure | Shopify | Square (now Block) |
|---|---|---|
| StartupHub scoreOur 0-100 rating | 78/100 | 29/100 |
| Traction | 60/100 | 20/100 |
| Team | 70/100 | 30/100 |
| Community | 20/100 | Not published |
| Search visibility | 66/100 | 34/100 |
| Quality | 94/100 | Not published |
| Agent readinessHow well an AI agent can read and act on the site | D (54/100) | D (50/100) |
| Domain ratingLink authority, 0-100 | 96/100 | 79/100 |
Technology
Detected on each public site, so it reflects the marketing stack as well as the product.
| Measure | Shopify | Square (now Block) |
|---|---|---|
| CDN | Cloudflare | Not detected |
| CMS | Shopify | Ghost |
| Frameworks | Tailwind CSS | Sveltekit, Svelte |
| Open source | Yes | No |
What users say
| Measure | Shopify | Square (now Block) |
|---|---|---|
| Reddit sentimentThreads we track | Not published | 2 positive, 0 negative across 5 threads |
“I am the Co-Founder of Square (now Block), investor, engineer, and fintech entrepreneur. I'm currently working on a web3 and Fantasy Football crossover platform that eases investing FOMO while still rewarding smart investing plays.”r/Entrepreneur
Shopify vs Square (now Block): common questions
Which is better, Shopify or Square (now Block)?
On our 0-100 score Shopify rates higher (78/100 against 29/100). The score weights traction, team, visibility and profile completeness, so it reflects company strength rather than which product suits you. We compare the two on 18 data points above: read the rows that match what you are buying for.
How do Shopify and Square (now Block) compare on the numbers?
Shopify leads on our overall score (78/100 against 29/100), domain rating (96/100 against 79/100), headcount (28,166 against 12,124), LinkedIn following (1,077,189 against 188,208).
What do real users say about Shopify and Square (now Block)?
Square (now Block): 2 positive and 0 negative mentions across 5 Reddit threads we track, mostly in r/Entrepreneur.
Read the full Shopify review and pricing or the Square (now Block) review and pricing. You can also browse other Shopify alternatives we track.