Shein vs Surugaya
Shein vs Surugaya, compared side by side on 13 data points: what each one does, how big it is, what it has raised, the tech running each site, and what users report. We score both out of 100 on traction, team and visibility: Shein is on 86/100 and Surugaya on 23/100.
Where each one leads
Shein
- our overall score: 86/100 against 23/100
- agent readiness: 58/100 against 36/100
Surugaya
Leads on none of the measures we hold for both companies.
At a glance
| Measure | Shein | Surugaya |
|---|---|---|
| What it is | A global online fast-fashion retailer. | Japanese online store and retail chain specializing in cultural products like anime, manga, and collectibles. |
| Category | E-commerce, Fashion, Retail, Apparel | E-commerce, Marketplace, Retail, Collectibles |
| Sells toBusiness model | B2C | B2C |
| Offering | Marketplace | Marketplace |
| Founded | 2008 | 1997 |
| Headquarters | Nanjing, China | Shizuoka City, Japan |
| Status | Active | Active |
Size, funding and growth
| Measure | Shein | Surugaya |
|---|---|---|
| Employees | 11,633 | Not published |
| Total funding | $2.1B | Not published |
| Latest round | Private Equity | Not published |
| Valuation | $66B | Not published |
| LinkedIn followers | 819,852 | Not published |
StartupHub scores
Our own 0-100 ratings. They measure company strength and site quality, not which product suits you.
| Measure | Shein | Surugaya |
|---|---|---|
| StartupHub scoreOur 0-100 rating | 86/100 | 23/100 |
| Team | 60/100 | 50/100 |
| Search visibility | 100/100 | 23/100 |
| Agent readinessHow well an AI agent can read and act on the site | D (58/100) | F (36/100) |
| Domain ratingLink authority, 0-100 | 84/100 | 77/100 |
Technology
Detected on each public site, so it reflects the marketing stack as well as the product.
| Measure | Shein | Surugaya |
|---|---|---|
| Hosting | AWS | Not detected |
| CDN | Cloudflare | Cloudflare |
| CMS | Ghost | Not detected |
Shein vs Surugaya: common questions
Which is better, Shein or Surugaya?
On our 0-100 score Shein rates higher (86/100 against 23/100). The score weights traction, team, visibility and profile completeness, so it reflects company strength rather than which product suits you. We compare the two on 13 data points above: read the rows that match what you are buying for.
How do Shein and Surugaya compare on the numbers?
Shein leads on our overall score (86/100 against 23/100), agent readiness (58/100 against 36/100).
Read the full Shein review and pricing or the Surugaya review and pricing. You can also browse other Shein alternatives we track.