SendGrid vs SparkPost
SendGrid vs SparkPost, compared side by side on 16 data points: what each one does, how big it is, what it has raised, the tech running each site, and what users report. We score both out of 100 on traction, team and visibility: SendGrid is on 70/100 and SparkPost on 63/100.
Where each one leads
SendGrid
- our overall score: 70/100 against 63/100
- domain rating: 91/100 against 81/100
- headcount: 6,600 against 324
- LinkedIn following: 499,928 against 70,336
SparkPost
Leads on none of the measures we hold for both companies.
At a glance
| Measure | SendGrid | SparkPost |
|---|---|---|
| What it is | Cloud-based email delivery platform for transactional and marketing emails. | Cloud-native email delivery and intelligence platform for developers and enterprises. |
| Category | Communication APIs, Email API, Marketing Automation, Transactional Email | Email Delivery, Marketing Automation, Customer Engagement, API Platform |
| Sells toBusiness model | B2B | B2B |
| Offering | Platform | Platform |
| Founded | 2009 | 2008 |
| Headquarters | Denver, United States | Columbia, United States |
| Status | Active | Active |
Size, funding and growth
| Measure | SendGrid | SparkPost |
|---|---|---|
| Employees | 6,600 | 324 |
| Headcount growthLast 12 months | +1.4% | Not published |
| Total funding | $79.8M | Not published |
| Latest round | Series D | Not published |
| LinkedIn followers | 499,928 | 70,336 |
StartupHub scores
Our own 0-100 ratings. They measure company strength and site quality, not which product suits you.
| Measure | SendGrid | SparkPost |
|---|---|---|
| StartupHub scoreOur 0-100 rating | 70/100 | 63/100 |
| Traction | 60/100 | Not published |
| Team | 70/100 | Not published |
| Search visibility | 46/100 | 6/100 |
| Quality | 78/100 | Not published |
| Agent readinessHow well an AI agent can read and act on the site | D (48/100) | D (50/100) |
| Domain ratingLink authority, 0-100 | 91/100 | 81/100 |
Technology
Detected on each public site, so it reflects the marketing stack as well as the product.
| Measure | SendGrid | SparkPost |
|---|---|---|
| Hosting | AWS | AWS |
| CDN | CloudFront | CloudFront |
| Frameworks | Not detected | Next.js, Tailwind CSS |
| Analytics | Google Tag Manager, Segment | Segment |
SendGrid vs SparkPost: common questions
Which is better, SendGrid or SparkPost?
On our 0-100 score SendGrid rates higher (70/100 against 63/100). The score weights traction, team, visibility and profile completeness, so it reflects company strength rather than which product suits you. We compare the two on 16 data points above: read the rows that match what you are buying for.
How do SendGrid and SparkPost compare on the numbers?
SendGrid leads on our overall score (70/100 against 63/100), domain rating (91/100 against 81/100), headcount (6,600 against 324), LinkedIn following (499,928 against 70,336).
Read the full SendGrid review and pricing or the SparkPost review and pricing. You can also browse other SendGrid alternatives we track.