Semrel vs Totango
Semrel vs Totango, compared side by side on 10 data points: what each one does, how big it is, what it has raised, the tech running each site, and what users report. We score both out of 100 on traction, team and visibility: Semrel is on 7/100 and Totango on 61/100.
Where each one leads
Semrel
Leads on none of the measures we hold for both companies.
Totango
- our overall score: 61/100 against 7/100
- domain rating: 73/100 against 2/100
At a glance
| Measure | Semrel | Totango |
|---|---|---|
| What it is | Semrel is a platform that helps businesses manage and optimize their customer relationships through AI-powered insights and automation. | Totango provides enterprise customer success software designed for unlimited scalability, helping cross-functional teams drive productivity, retention, and expansion. |
| Category | CRM, Customer Relationship Management, AI-Powered Insights, Customer Success | Enterprise, Customer Success, Customer Success Platform, Customer Success Software |
| Sells toBusiness model | B2B | B2B |
| Offering | Software | Software |
| Founded | Not published | 2010 |
| Headquarters | Not published | San Mateo, United States |
| Status | Active | Active |
Size, funding and growth
| Measure | Semrel | Totango |
|---|---|---|
| Employees | Not published | 133 |
| Headcount growthLast 12 months | Not published | -3.0% |
| Total funding | Not published | $128M |
| Latest round | Not published | Series D |
| LinkedIn followers | Not published | 44,152 |
StartupHub scores
Our own 0-100 ratings. They measure company strength and site quality, not which product suits you.
| Measure | Semrel | Totango |
|---|---|---|
| StartupHub scoreOur 0-100 rating | 7/100 | 61/100 |
| Traction | Not published | 60/100 |
| Team | Not published | 60/100 |
| Search visibility | Not published | 31/100 |
| Quality | Not published | 68/100 |
| Agent readinessHow well an AI agent can read and act on the site | D (41/100) | D (42/100) |
| Domain ratingLink authority, 0-100 | 2/100 | 73/100 |
Technology
Detected on each public site, so it reflects the marketing stack as well as the product.
| Measure | Semrel | Totango |
|---|---|---|
| CDN | Fastly | Cloudflare |
| CMS | Not detected | Webflow |
| Analytics | Google Analytics 4 | Google Tag Manager, Linkedin Insight |
| Support stack | Not detected | HubSpot, Zendesk, Circle |
What users say
| Measure | Semrel | Totango |
|---|---|---|
| Reddit sentimentThreads we track | Not published | 0 positive, 3 negative across 6 threads |
“Built a free tool that evaluates CS platforms (Gainsight, ChurnZero, Totango etc) by talking to their AI agents and checking every claim. If you've evaluated CS platforms recently, you know how hard it is to tell which vendor's claims are r”r/CustomerSuccess
Semrel vs Totango: common questions
Which is better, Semrel or Totango?
On our 0-100 score Totango rates higher (61/100 against 7/100). The score weights traction, team, visibility and profile completeness, so it reflects company strength rather than which product suits you. We compare the two on 10 data points above: read the rows that match what you are buying for.
How do Semrel and Totango compare on the numbers?
Totango leads on our overall score (61/100 against 7/100), domain rating (73/100 against 2/100).
What do real users say about Semrel and Totango?
Totango: 0 positive and 3 negative mentions across 6 Reddit threads we track, mostly in r/CustomerSuccess.
Read the full Semrel review and pricing or the Totango review and pricing. You can also browse other Semrel alternatives we track.