Root vs SF Insuretech .
Root vs SF Insuretech ., compared side by side on 19 data points: what each one does, how big it is, what it has raised, the tech running each site, and what users report. We score both out of 100 on traction, team and visibility: Root is on 63/100 and SF Insuretech . on 54/100.
Where each one leads
Root
- our overall score: 63/100 against 54/100
- domain rating: 73/100 against 37/100
- headcount: 1,197 against 255
- funding raised: $1.4B against $18.0M
- LinkedIn following: 52,266 against 1,953
SF Insuretech .
- agent readiness: 51/100 against 33/100
At a glance
| Measure | Root | SF Insuretech . |
|---|---|---|
| What it is | Root Inc. offers personalized car insurance based on driving behavior, managed via a mobile app. | SF Insuretech, operating as Just Insure, provides pay-per-mile car insurance. |
| Category | InsurTech, Parametric Insurance, AI-Driven Parametric Insurance, Usage-Based Insurance | InsurTech, Parametric Insurance, AI-Driven Parametric Insurance, Usage-Based Insurance |
| Sells toBusiness model | B2C | B2C |
| Offering | Software | platform | Software |
| Founded | 2015 | 2018 |
| Headquarters | Columbus, United States | Los Angeles, United States |
| Status | Active | Active |
Size, funding and growth
| Measure | Root | SF Insuretech . |
|---|---|---|
| Employees | 1,197 | 255 |
| Headcount growthLast 12 months | +4.2% | Not published |
| Total funding | $1.4B | $18.0M |
| Latest round | Debt | Debt |
| LinkedIn followers | 52,266 | 1,953 |
StartupHub scores
Our own 0-100 ratings. They measure company strength and site quality, not which product suits you.
| Measure | Root | SF Insuretech . |
|---|---|---|
| StartupHub scoreOur 0-100 rating | 63/100 | 54/100 |
| Traction | 60/100 | Not published |
| Team | 70/100 | 60/100 |
| Search visibility | 32/100 | 59/100 |
| Quality | 68/100 | Not published |
| Agent readinessHow well an AI agent can read and act on the site | F (33/100) | D (51/100) |
| Domain ratingLink authority, 0-100 | 73/100 | 37/100 |
Technology
Detected on each public site, so it reflects the marketing stack as well as the product.
| Measure | Root | SF Insuretech . |
|---|---|---|
| Hosting | AWS | Vercel |
| CDN | CloudFront | Cloudflare |
| Frameworks | Gatsby | Next.js, Tailwind CSS |
| Analytics | Google Tag Manager, Microsoft Clarity | Not detected |
| Support stack | Not detected | Intercom |
Root vs SF Insuretech .: common questions
Which is better, Root or SF Insuretech .?
On our 0-100 score Root rates higher (63/100 against 54/100). The score weights traction, team, visibility and profile completeness, so it reflects company strength rather than which product suits you. We compare the two on 19 data points above: read the rows that match what you are buying for.
How do Root and SF Insuretech . compare on the numbers?
Root leads on our overall score (63/100 against 54/100), domain rating (73/100 against 37/100), headcount (1,197 against 255), funding raised ($1.4B against $18.0M), LinkedIn following (52,266 against 1,953). SF Insuretech . leads on agent readiness (51/100 against 33/100).
Read the full Root review and pricing or the SF Insuretech . review and pricing. You can also browse other Root alternatives we track.