Rise vs Taboola
Rise vs Taboola, compared side by side on 17 data points: what each one does, how big it is, what it has raised, the tech running each site, and what users report. We score both out of 100 on traction, team and visibility: Rise is on 32/100 and Taboola on 66/100.
Where each one leads
Rise
- headcount growth: +34.4% against +5.7%
Taboola
- our overall score: 66/100 against 32/100
- domain rating: 87/100 against 60/100
- headcount: 2,029 against 220
- LinkedIn following: 176,960 against 24,708
At a glance
| Measure | Rise | Taboola |
|---|---|---|
| What it is | Programmatic media solutions for publishers to maximize ad revenue and user experience. | Taboola is a content discovery and native advertising platform that powers recommendations on premium publisher websites, reaching over 600 million daily active users. |
| Category | Marketing, Advertising, Media, Website | Marketing, Content, Content Generation, Content Discovery Platform |
| Sells toBusiness model | B2B | B2B |
| Offering | Software | Software |
| Founded | 2017 | 2007 |
| Headquarters | New York, United States | New York, United States |
| Status | Active | Active |
Size, funding and growth
| Measure | Rise | Taboola |
|---|---|---|
| Employees | 220 | 2,029 |
| Headcount growthLast 12 months | +34.4% | +5.7% |
| Total funding | Not published | $160M |
| Latest round | Not published | Series E |
| LinkedIn followers | 24,708 | 176,960 |
StartupHub scores
Our own 0-100 ratings. They measure company strength and site quality, not which product suits you.
| Measure | Rise | Taboola |
|---|---|---|
| StartupHub scoreOur 0-100 rating | 32/100 | 66/100 |
| Traction | 20/100 | 60/100 |
| Team | 30/100 | 50/100 |
| Search visibility | 30/100 | 26/100 |
| Quality | Not published | 78/100 |
| Agent readinessHow well an AI agent can read and act on the site | D (51/100) | D (52/100) |
| Domain ratingLink authority, 0-100 | 60/100 | 87/100 |
Technology
Detected on each public site, so it reflects the marketing stack as well as the product.
| Measure | Rise | Taboola |
|---|---|---|
| Hosting | AWS | Not detected |
| CMS | Wix | WordPress |
| Frameworks | Not detected | Bootstrap |
What users say
| Measure | Rise | Taboola |
|---|---|---|
| Reddit sentimentThreads we track | Not published | 1 positive, 4 negative across 6 threads |
“To everyone saying Native Ads (Taboola, Outbrain etc.) only buys you s**t traffic. I ran a small experiment because I keep seeing the same claim: “Taboola is just low-quality traffic.” Yes, the budget here is very small. I know. This is not”r/nativeadsgurus
Rise vs Taboola: common questions
Which is better, Rise or Taboola?
On our 0-100 score Taboola rates higher (66/100 against 32/100). The score weights traction, team, visibility and profile completeness, so it reflects company strength rather than which product suits you. We compare the two on 17 data points above: read the rows that match what you are buying for.
How do Rise and Taboola compare on the numbers?
Rise leads on headcount growth (+34.4% against +5.7%). Taboola leads on our overall score (66/100 against 32/100), domain rating (87/100 against 60/100), headcount (2,029 against 220), LinkedIn following (176,960 against 24,708).
What do real users say about Rise and Taboola?
Taboola: 1 positive and 4 negative mentions across 6 Reddit threads we track, mostly in r/nativeadsgurus.
Read the full Rise review and pricing or the Taboola review and pricing. You can also browse other Rise alternatives we track.