Refain vs Wix
Refain vs Wix, compared side by side on 10 data points: what each one does, how big it is, what it has raised, the tech running each site, and what users report. We score both out of 100 on traction, team and visibility: Refain is on 26/100 and Wix on 71/100.
Where each one leads
Refain
Leads on none of the measures we hold for both companies.
Wix
- our overall score: 71/100 against 26/100
- agent readiness: 60/100 against 46/100
At a glance
| Measure | Refain | Wix |
|---|---|---|
| What it is | A Texas software studio building its own products and custom automation for businesses whose important work still lives in inboxes, paper, and spreadsheets. | Wix is a leading cloud-based web development platform that allows users to create professional websites and online presences. |
| Category | Workflow Automation, Business Process Automation, Custom Software Development, Data Integration | Website, Website Builder, Web Design, E-commerce |
| Sells toBusiness model | B2B | B2C |
| Offering | Software | Software |
| Founded | Not published | 2006 |
| Headquarters | Not published | Tel Aviv, Israel |
| Status | Active | Active |
Size, funding and growth
| Measure | Refain | Wix |
|---|---|---|
| Employees | Not published | 7,303 |
| Headcount growthLast 12 months | Not published | -19.0% |
| Total funding | Not published | $1.3B |
| Latest round | Not published | Seed |
| LinkedIn followers | Not published | 386,636 |
StartupHub scores
Our own 0-100 ratings. They measure company strength and site quality, not which product suits you.
| Measure | Refain | Wix |
|---|---|---|
| StartupHub scoreOur 0-100 rating | 26/100 | 71/100 |
| Traction | Not published | 60/100 |
| Team | Not published | 70/100 |
| Community | Not published | 33/100 |
| Search visibility | 16/100 | 42/100 |
| Quality | 42/100 | 78/100 |
| Agent readinessHow well an AI agent can read and act on the site | D (46/100) | C (60/100) |
| Domain ratingLink authority, 0-100 | Not published | 95/100 |
Technology
Detected on each public site, so it reflects the marketing stack as well as the product.
| Measure | Refain | Wix |
|---|---|---|
| CDN | Cloudflare | Not detected |
| CMS | Not detected | Wix |
| Frameworks | Bootstrap | Not detected |
| Open source | No | Yes |
What users say
| Measure | Refain | Wix |
|---|---|---|
| Community ratingVisitor votes on StartupHub | Not published | 5.0/5 from 1 vote |
| Reddit sentimentThreads we track | Not published | 1 positive, 4 negative across 5 threads |
“I designed a really nice website for my wellness practice years ago on wix, still have the copy blurbs. It was really easy to do and everyone complimented me on it. Ended up working for people for a decade and shut down the site, but now I'”r/smallbusiness
Refain vs Wix: common questions
Which is better, Refain or Wix?
On our 0-100 score Wix rates higher (71/100 against 26/100). The score weights traction, team, visibility and profile completeness, so it reflects company strength rather than which product suits you. We compare the two on 10 data points above: read the rows that match what you are buying for.
How do Refain and Wix compare on the numbers?
Wix leads on our overall score (71/100 against 26/100), agent readiness (60/100 against 46/100).
What do real users say about Refain and Wix?
Wix: 1 positive and 4 negative mentions across 5 Reddit threads we track, mostly in r/smallbusiness.
Read the full Refain review and pricing or the Wix review and pricing. You can also browse other Refain alternatives we track.