Pura Labs vs Setpoint
Pura Labs vs Setpoint, compared side by side on 15 data points: what each one does, how big it is, what it has raised, the tech running each site, and what users report. We score both out of 100 on traction, team and visibility: Pura Labs is on 43/100 and Setpoint on 55/100.
Where each one leads
Pura Labs
- agent readiness: 46/100 against 41/100
- domain rating: 70/100 against 22/100
Setpoint
- our overall score: 55/100 against 43/100
At a glance
| Measure | Pura Labs | Setpoint |
|---|---|---|
| What it is | Smart home fragrance diffuser that allows users to control scent intensity and schedule via a mobile app. | Automating indoor climate intelligence for commercial buildings using AI and deep learning. |
| Category | Smart Home, Consumer Electronics, Home Fragrance, IoT | Smart Home, Climate, Sensor, Climate Tech |
| Sells toBusiness model | B2C | B2B |
| Offering | Hardware | Software, Hardware |
| Founded | 2015 | 2015 |
| Headquarters | Provo, United States | San Francisco, United States |
| Status | Active | Active |
Size, funding and growth
| Measure | Pura Labs | Setpoint |
|---|---|---|
| Employees | Not published | 24 |
| Headcount growthLast 12 months | Not published | -23.6% |
| Total funding | Not published | $8.7M |
| Latest round | Not published | Seed |
| LinkedIn followers | Not published | 1,452 |
StartupHub scores
Our own 0-100 ratings. They measure company strength and site quality, not which product suits you.
| Measure | Pura Labs | Setpoint |
|---|---|---|
| StartupHub scoreOur 0-100 rating | 43/100 | 55/100 |
| Traction | Not published | 49/100 |
| Team | 70/100 | 70/100 |
| Search visibility | 15/100 | 20/100 |
| Quality | 58/100 | 58/100 |
| Agent readinessHow well an AI agent can read and act on the site | D (46/100) | D (41/100) |
| Domain ratingLink authority, 0-100 | 70/100 | 22/100 |
Technology
Detected on each public site, so it reflects the marketing stack as well as the product.
| Measure | Pura Labs | Setpoint |
|---|---|---|
| Hosting | Not detected | Self Managed |
| CDN | Cloudflare | Not detected |
| CMS | Shopify | WordPress |
| Frameworks | Tailwind CSS | Jquery |
| Analytics | Not detected | Google Analytics 4, Linkedin Insight |
Pura Labs vs Setpoint: common questions
Which is better, Pura Labs or Setpoint?
On our 0-100 score Setpoint rates higher (55/100 against 43/100). The score weights traction, team, visibility and profile completeness, so it reflects company strength rather than which product suits you. We compare the two on 15 data points above: read the rows that match what you are buying for.
How do Pura Labs and Setpoint compare on the numbers?
Pura Labs leads on agent readiness (46/100 against 41/100), domain rating (70/100 against 22/100). Setpoint leads on our overall score (55/100 against 43/100).
Read the full Pura Labs review and pricing or the Setpoint review and pricing. You can also browse other Pura Labs alternatives we track.