Protocol vs Warmly
Protocol vs Warmly, compared side by side on 21 data points: what each one does, how big it is, what it has raised, the tech running each site, and what users report. We score both out of 100 on traction, team and visibility: Protocol is on 47/100 and Warmly on 62/100.
Where each one leads
Protocol
- LinkedIn following: 35,452 against 21,392
Warmly
- our overall score: 62/100 against 47/100
- agent readiness: 48/100 against 36/100
- domain rating: 71/100 against 60/100
- funding raised: $19.7M against $3.2M
At a glance
| Measure | Protocol | Warmly |
|---|---|---|
| What it is | Protocol Labs is an innovation network driving breakthroughs in computing to push humanity forward. | Autonomous Revenue Agents platform for B2B Go-To-Market (GTM) products. |
| Category | Agentic AI, AI Agent, Foundation Model, API Platform | Agentic AI, AI Agent, Autonomous Systems, B2B SaaS |
| Sells toBusiness model | B2B | B2B |
| Offering | Platform | Platform |
| Founded | 2023 | 2021 |
| Headquarters | San Francisco, United States | San Francisco, United States |
| Status | Active | Active |
Size, funding and growth
| Measure | Protocol | Warmly |
|---|---|---|
| Employees | 109 | 109 |
| Headcount growthLast 12 months | Not published | -7.6% |
| Total funding | $3.2M | $19.7M |
| Latest round | Not published | Series A+ |
| LinkedIn followers | 35,452 | 21,392 |
StartupHub scores
Our own 0-100 ratings. They measure company strength and site quality, not which product suits you.
| Measure | Protocol | Warmly |
|---|---|---|
| StartupHub scoreOur 0-100 rating | 47/100 | 62/100 |
| Traction | 53/100 | 56/100 |
| Team | Not published | 60/100 |
| Community | 15/100 | Not published |
| Search visibility | 27/100 | 47/100 |
| Quality | 58/100 | 68/100 |
| Agent readinessHow well an AI agent can read and act on the site | F (36/100) | D (48/100) |
| Domain ratingLink authority, 0-100 | 60/100 | 71/100 |
Technology
Detected on each public site, so it reflects the marketing stack as well as the product.
| Measure | Protocol | Warmly |
|---|---|---|
| Hosting | Vercel | Not detected |
| CDN | Vercel | Cloudflare |
| CMS | Not detected | Webflow |
| Frameworks | Tailwind CSS | Tailwind CSS |
| Analytics | Google Analytics 4 | Google Analytics 4, Google Tag Manager, PostHog, Reddit Pixel |
| Support stack | Not detected | Intercom, HubSpot |
| Open source | Yes | Yes |
| Self-hostable | Yes | No |
Protocol vs Warmly: common questions
Which is better, Protocol or Warmly?
On our 0-100 score Warmly rates higher (62/100 against 47/100). The score weights traction, team, visibility and profile completeness, so it reflects company strength rather than which product suits you. We compare the two on 21 data points above: read the rows that match what you are buying for.
How do Protocol and Warmly compare on the numbers?
Protocol leads on LinkedIn following (35,452 against 21,392). Warmly leads on our overall score (62/100 against 47/100), agent readiness (48/100 against 36/100), domain rating (71/100 against 60/100), funding raised ($19.7M against $3.2M).
Read the full Protocol review and pricing or the Warmly review and pricing. You can also browse other Protocol alternatives we track.