Protected Media vs Taboola
Protected Media vs Taboola, compared side by side on 18 data points: what each one does, how big it is, what it has raised, the tech running each site, and what users report. We score both out of 100 on traction, team and visibility: Protected Media is on 35/100 and Taboola on 66/100.
Where each one leads
Protected Media
Leads on none of the measures we hold for both companies.
Taboola
- our overall score: 66/100 against 35/100
- agent readiness: 52/100 against 39/100
- domain rating: 87/100 against 63/100
- headcount: 2,029 against 25
- LinkedIn following: 176,960 against 2,689
At a glance
| Measure | Protected Media | Taboola |
|---|---|---|
| What it is | Protected Media is a global leader in ad fraud prevention and detection, specializing in CTV ad fraud. | Taboola is a content discovery and native advertising platform that powers recommendations on premium publisher websites, reaching over 600 million daily active users. |
| Category | Marketing, Fraud, Advertising, E-commerce | Marketing, Content, Content Generation, Content Discovery Platform |
| Sells toBusiness model | B2B | B2B |
| Offering | Software | Software |
| Founded | 2014 | 2007 |
| Headquarters | Tel Aviv, Israel | New York, United States |
| Status | Active | Active |
Size, funding and growth
| Measure | Protected Media | Taboola |
|---|---|---|
| Employees | 25 | 2,029 |
| Headcount growthLast 12 months | Not published | +5.7% |
| Total funding | Not published | $160M |
| Latest round | Pre-Seed | Series E |
| LinkedIn followers | 2,689 | 176,960 |
StartupHub scores
Our own 0-100 ratings. They measure company strength and site quality, not which product suits you.
| Measure | Protected Media | Taboola |
|---|---|---|
| StartupHub scoreOur 0-100 rating | 35/100 | 66/100 |
| Traction | 14/100 | 60/100 |
| Team | 60/100 | 50/100 |
| Search visibility | 30/100 | 26/100 |
| Quality | Not published | 78/100 |
| Agent readinessHow well an AI agent can read and act on the site | F (39/100) | D (52/100) |
| Domain ratingLink authority, 0-100 | 63/100 | 87/100 |
Technology
Detected on each public site, so it reflects the marketing stack as well as the product.
| Measure | Protected Media | Taboola |
|---|---|---|
| CDN | Cloudflare | Not detected |
| CMS | WordPress | WordPress |
| Frameworks | Jquery | Bootstrap |
What users say
| Measure | Protected Media | Taboola |
|---|---|---|
| Reddit sentimentThreads we track | Not published | 1 positive, 4 negative across 6 threads |
“To everyone saying Native Ads (Taboola, Outbrain etc.) only buys you s**t traffic. I ran a small experiment because I keep seeing the same claim: “Taboola is just low-quality traffic.” Yes, the budget here is very small. I know. This is not”r/nativeadsgurus
Protected Media vs Taboola: common questions
Which is better, Protected Media or Taboola?
On our 0-100 score Taboola rates higher (66/100 against 35/100). The score weights traction, team, visibility and profile completeness, so it reflects company strength rather than which product suits you. We compare the two on 18 data points above: read the rows that match what you are buying for.
How do Protected Media and Taboola compare on the numbers?
Taboola leads on our overall score (66/100 against 35/100), agent readiness (52/100 against 39/100), domain rating (87/100 against 63/100), headcount (2,029 against 25), LinkedIn following (176,960 against 2,689).
What do real users say about Protected Media and Taboola?
Taboola: 1 positive and 4 negative mentions across 6 Reddit threads we track, mostly in r/nativeadsgurus.
Read the full Protected Media review and pricing or the Taboola review and pricing. You can also browse other Protected Media alternatives we track.