Proper Cloth vs Reformation
Proper Cloth vs Reformation, compared side by side on 15 data points: what each one does, how big it is, what it has raised, the tech running each site, and what users report. We score both out of 100 on traction, team and visibility: Proper Cloth is on 49/100 and Reformation on 22/100.
Where each one leads
Proper Cloth
- our overall score: 49/100 against 22/100
Reformation
- agent readiness: 46/100 against 40/100
- domain rating: 77/100 against 59/100
At a glance
| Measure | Proper Cloth | Reformation |
|---|---|---|
| What it is | Online custom-fit menswear brand offering shirts, suits, and trousers with a focus on technology and personalized service. | Sustainable fashion brand offering stylish, eco-friendly clothing for women. |
| Category | Fashion Tech, E-commerce, Apparel, Made-to-Measure | Fashion Tech, E-commerce, Apparel, Sustainable Fashion |
| Sells toBusiness model | B2C | B2C |
| Offering | Software | marketplace | platform | Marketplace |
| Founded | 2008 | 2009 |
| Headquarters | New York, United States | Los Angeles, United States |
| Status | Active | Active |
Size, funding and growth
| Measure | Proper Cloth | Reformation |
|---|---|---|
| Employees | Not published | 1,260 |
| Total funding | $150K | Not published |
| Latest round | Angel | Not published |
| LinkedIn followers | Not published | 150,768 |
StartupHub scores
Our own 0-100 ratings. They measure company strength and site quality, not which product suits you.
| Measure | Proper Cloth | Reformation |
|---|---|---|
| StartupHub scoreOur 0-100 rating | 49/100 | 22/100 |
| Traction | 26/100 | 20/100 |
| Team | 30/100 | Not published |
| Search visibility | 8/100 | 23/100 |
| Quality | 68/100 | Not published |
| Agent readinessHow well an AI agent can read and act on the site | D (40/100) | D (46/100) |
| Domain ratingLink authority, 0-100 | 59/100 | 77/100 |
Technology
Detected on each public site, so it reflects the marketing stack as well as the product.
| Measure | Proper Cloth | Reformation |
|---|---|---|
| Hosting | AWS | AWS |
| CDN | Not detected | Cloudflare |
| Frameworks | Tailwind CSS, Bootstrap, PHP | Not detected |
| Payments | Not detected | Stripe |
| Analytics | Google Tag Manager | Google Tag Manager |
| Support stack | Zendesk | Not detected |
| Open source | Yes | No |
What users say
| Measure | Proper Cloth | Reformation |
|---|---|---|
| Reddit sentimentThreads we track | Not published | 0 positive, 3 negative across 3 threads |
“This company is the most toxic place I’ve worked at in the 15 years I’ve spent in the garment industry. Don’t waste your money. It’s all fast fashion under the guise of sustainability.”r/Reformationclothing
Proper Cloth vs Reformation: common questions
Which is better, Proper Cloth or Reformation?
On our 0-100 score Proper Cloth rates higher (49/100 against 22/100). The score weights traction, team, visibility and profile completeness, so it reflects company strength rather than which product suits you. We compare the two on 15 data points above: read the rows that match what you are buying for.
How do Proper Cloth and Reformation compare on the numbers?
Proper Cloth leads on our overall score (49/100 against 22/100). Reformation leads on agent readiness (46/100 against 40/100), domain rating (77/100 against 59/100).
What do real users say about Proper Cloth and Reformation?
Reformation: 0 positive and 3 negative mentions across 3 Reddit threads we track, mostly in r/Reformationclothing.
Read the full Proper Cloth review and pricing or the Reformation review and pricing. You can also browse other Proper Cloth alternatives we track.