Probo vs WooCommerce (Automattic)
Probo vs WooCommerce (Automattic), compared side by side on 22 data points: what each one does, how big it is, what it has raised, the tech running each site, and what users report. We score both out of 100 on traction, team and visibility: Probo is on 58/100 and WooCommerce (Automattic) on 76/100.
Where each one leads
Probo
- agent readiness: 60/100 against 53/100
WooCommerce (Automattic)
- our overall score: 76/100 against 58/100
- domain rating: 92/100 against 49/100
- headcount: 207 against 5
- funding raised: $816M against $2.5M
- LinkedIn following: 47,166 against 1,332
At a glance
| Measure | Probo | WooCommerce (Automattic) |
|---|---|---|
| What it is | Open-source compliance solution for startups to achieve SOC 2, ISO 27001, and HIPAA. | A free, open-source e-commerce plugin for WordPress, empowering businesses to build and manage online stores. |
| Category | SMB Software, Open Source, Cybersecurity, Compliance | E-commerce, Marketplace, Platform, Open Source |
| Sells toBusiness model | B2B | B2B |
| Offering | Software | Platform |
| Founded | 2022 | 2011 |
| Headquarters | Tel Aviv, Israel | San Francisco, United States |
| Status | Active | Active |
Size, funding and growth
| Measure | Probo | WooCommerce (Automattic) |
|---|---|---|
| Employees | 5 | 207 |
| Headcount growthLast 12 months | Not published | +6.0% |
| Total funding | $2.5M | $816M |
| Latest round | Series A | Series E |
| Valuation | $94.5M | $7.5B |
| LinkedIn followers | 1,332 | 47,166 |
StartupHub scores
Our own 0-100 ratings. They measure company strength and site quality, not which product suits you.
| Measure | Probo | WooCommerce (Automattic) |
|---|---|---|
| StartupHub scoreOur 0-100 rating | 58/100 | 76/100 |
| Traction | 54/100 | 60/100 |
| Team | 60/100 | 70/100 |
| Community | 8/100 | 13/100 |
| Search visibility | 36/100 | 39/100 |
| Quality | 62/100 | 89/100 |
| Agent readinessHow well an AI agent can read and act on the site | C (60/100) | D (53/100) |
| Domain ratingLink authority, 0-100 | 49/100 | 92/100 |
Technology
Detected on each public site, so it reflects the marketing stack as well as the product.
| Measure | Probo | WooCommerce (Automattic) |
|---|---|---|
| Hosting | Not detected | Self Managed |
| CDN | Cloudflare | Not detected |
| CMS | Not detected | WordPress |
| Frameworks | Svelte, Astro, Tailwind CSS | Not detected |
| Open source | Yes, 587 GitHub stars | Yes |
| Self-hostable | Yes | Yes |
Product and pricing
| Measure | Probo | WooCommerce (Automattic) |
|---|---|---|
| Key features | Open-source platform, Tailored Compliance, Hands-off Journey, Fast Compliance, Continuous Maintenance, Audit Management | Not published |
What users say
| Measure | Probo | WooCommerce (Automattic) |
|---|---|---|
| Community ratingVisitor votes on StartupHub | Not published | 5.0/5 from 1 vote |
Probo vs WooCommerce (Automattic): common questions
Which is better, Probo or WooCommerce (Automattic)?
On our 0-100 score WooCommerce (Automattic) rates higher (76/100 against 58/100). The score weights traction, team, visibility and profile completeness, so it reflects company strength rather than which product suits you. We compare the two on 22 data points above: read the rows that match what you are buying for.
How do Probo and WooCommerce (Automattic) compare on the numbers?
Probo leads on agent readiness (60/100 against 53/100). WooCommerce (Automattic) leads on our overall score (76/100 against 58/100), domain rating (92/100 against 49/100), headcount (207 against 5), funding raised ($816M against $2.5M), LinkedIn following (47,166 against 1,332).
Read the full Probo review and pricing or the WooCommerce (Automattic) review and pricing. You can also browse other Probo alternatives we track.